---
id: ins_kate-syuma-build-in-public-lead-engine
title: 'Building in public is the only growth channel you need if you share real insights.'
operator: Kate Syuma
operator_role: 'Growth Advisor, ex-Miro | Founder at Growthmates | Speaker · Creator | PLG · Activation · UX'
source_url: https://www.linkedin.com/feed/update/urn:li:activity:7378280999648088064/
source_type: thread
source_title: 'Building in public is the only growth channel you need if you share real insight'
source_date: 2026-04-10
captured_date: 2026-05-03
domain: [pmm]
lifecycle: []
maturity: applied
artifact_class: framework
score: { originality: 3, specificity: 3, evidence: 2, transferability: 3, source: 3 }
tier: B
related: []
raw_ref: raw/linkedin/reactions/linkedin-reactions-2026-04-10.md
---

# Building in public is the only growth channel you need if you share real insights.

## Claim
I don't pay for any kind of ads to promote my business. Instead, I 100% build in public, content is my lead engine. I share insights on product growth openly here and break down frameworks I use with clients.

## Mechanism
By openly sharing frameworks and real client work, you attract the exact audience that needs your expertise. Trust and authority replace ad spend.