---
id: ins_key-challenge-will-actually-getting
operator: Rory Woodbridge
operator_role: 'Product Marketing Director | Positioning, Messaging & GTM for European tech companies | Founder, The Product Marketer | Ex Google, Pleo, Amazon | Top Product Marketing Consultant 2025'
source_url: https://www.linkedin.com/feed/update/urn:li:activity:7377320328156471296/
source_type: thread
source_title: 'Product Marketing is about to enter its most exciting phase yet'
source_date: 2026-04-10
captured_date: 2026-05-02
domain: [pmm, marketing, content]
lifecycle: [positioning, messaging-narrative]
maturity: frontier
artifact_class: framework
score: { originality: 3, specificity: 5, evidence: 3, transferability: 4, source: 4 }
tier: A
related: []
raw_ref: raw/linkedin/reactions/linkedin-reactions-2026-04-10.md
---

# The key challenge will be actually getting in front of our target audience

## Claim
Product Marketing is about to enter its most exciting phase yet. 🔮 AI is already automating much of the trivial work that keeps PMMs busy. That's good news. But it also means there are no excuses left for PMMs not to focus on the work that really moves the needle: insights, positioning, storytelling, product distribution strategy.

## Mechanism
PMMs are going to be responsible for identifying the best way to scale via *distribution*

## Conditions
Holds when: the operating context matches the post's stated frame (team shape, stage, tooling, buyer type).
Fails when: the practice is lifted into a different stage or buyer context without reworking the underlying mechanism.

## Evidence
> "The key challenge will be actually getting in front of our target audience"

· Rory Woodbridge, LinkedIn, 2026-04-10

## Signals
- The team observes the pattern repeating across multiple cycles before naming it.
- Practitioners stop questioning the discipline once results compound.
- Skipping the step shows up as friction within one or two iterations.

## Counter-evidence
No opposing view in current corpus.

## Cross-references
- (none in current corpus)