---
id: ins_maren-hamilton-social-media-role-redesign
title: 'Social media roles should be redesigned to reflect the complexity and value of the work, not just task juggling.'
operator: Maren Hamilton
operator_role: '✨ Brand, Social, Content ✨'
source_url: https://www.linkedin.com/feed/update/urn:li:activity:7361238038481367040/
source_type: thread
source_title: 'Social media roles should be redesigned to reflect the complexity and value of t'
source_date: 2026-04-10
captured_date: 2026-05-03
domain: [pmm]
lifecycle: []
maturity: applied
artifact_class: framework
score: { originality: 3, specificity: 3, evidence: 2, transferability: 3, source: 3 }
tier: B
related: []
raw_ref: raw/linkedin/reactions/linkedin-reactions-2026-04-10.md
---

# Social media roles should be redesigned to reflect the complexity and value of the work, not just task juggling.

## Claim
After years of watching social media managers juggle strategy, content, community, reporting, and everything in between without support or recognition, we built a role that actually reflects the reality of the job.

## Mechanism
By intentionally centering creativity, strategic thinking, and community, and offering mentorship and location flexibility, the role acknowledges the true scope of social media work rather than treating it as a catch-all task list.