---
id: ins_mariana-racasan-30-60-90-framework-for-first-pmm
title: 'First PMMs should build foundation and deliver quick wins simultaneously.'
operator: Mariana Racasan
operator_role: '3x founding PMM in B2B SaaS | Most first-time PMMs get ignored or fired, I help you become neither.'
source_url: https://www.linkedin.com/feed/update/urn:li:activity:7432446726629752833/
source_type: thread
source_title: 'First PMMs should build foundation and deliver quick wins simultaneously.'
source_date: 2026-04-10
captured_date: 2026-05-03
domain: [pmm]
lifecycle: [launch]
maturity: applied
artifact_class: framework
score: { originality: 3, specificity: 3, evidence: 2, transferability: 3, source: 3 }
tier: A
related: []
raw_ref: raw/linkedin/reactions/linkedin-reactions-2026-04-10.md
---

# First PMMs should build foundation and deliver quick wins simultaneously.

## Claim
The secret isn't choosing between foundation work OR immediate impact. It's doing both strategically. The magic happens when your quick wins feed into your foundation work, and your foundation work amplifies your tactical execution.

## Mechanism
In the first 30 days, interview customers and create one piece of sales enablement that solves an immediate pain point. In days 31-60, define ICP from those conversations and launch a small messaging experiment. In days 61-90, refine based on results and build repeatable processes. This sequence ensures you deliver value while building the infrastructure for scale.