---
id: ins_mengqi-pei-sticky-cta-friction-removal
title: 'Sticky CTAs remove friction and boost conversion by 28%.'
operator: Mengqi Pei
operator_role: Independent Growth Design Consultant
source_url: https://www.linkedin.com/feed/update/urn:li:activity:7441899961925029888/
source_type: thread
source_title: 'Sticky CTAs remove friction and boost conversion by 28%.'
source_date: 2026-04-10
captured_date: 2026-05-03
domain: [growth, design-ux]
lifecycle: [launch]
maturity: applied
artifact_class: framework
score: { originality: 3, specificity: 3, evidence: 2, transferability: 3, source: 3 }
tier: A
related: []
raw_ref: raw/linkedin/reactions/linkedin-reactions-2026-04-10.md
---

# Sticky CTAs remove friction and boost conversion by 28%.

## Claim
Making the CTA sticky and changing it from transparent to solid increased signups by 28% in 15 minutes.

## Mechanism
Users who want to convert often face friction from poor UX, like having to scroll back up to find the signup button. A sticky, visible CTA removes that obstacle, letting intent turn into action without extra effort.