---
id: ins_renae-mcbride-sales-enablement-through-experience
title: 'Sales enablement requires experiencing sales firsthand, not just creating assets.'
operator: Renae McBride
operator_role: 'Industry Marketing Energy, Chemicals & Infrastructure | Driving Digital Transformation & AI | Siemens'
source_url: https://www.linkedin.com/feed/update/urn:li:activity:7441899094626848768/
source_type: thread
source_title: 'Sales enablement requires experiencing sales firsthand, not just creating assets'
source_date: 2026-04-10
captured_date: 2026-05-03
domain: [pmm, sales-cs]
lifecycle: [launch]
maturity: applied
artifact_class: framework
score: { originality: 3, specificity: 3, evidence: 2, transferability: 3, source: 3 }
tier: A
related: []
raw_ref: raw/linkedin/reactions/linkedin-reactions-2026-04-10.md
---

# Sales enablement requires experiencing sales firsthand, not just creating assets.

## Claim
The best way to do sales enablement is to actually experience sales, sit with the team, listen to calls, and participate in them.

## Mechanism
Understanding the specific situations and challenges salespeople face allows you to build tools that support them exactly where they need it, rather than relying on generic templates or frameworks.