---
id: ins_shaambhav-shankar-b2b-marketing-is-stuck-in-2010
title: 'Most B2B marketing is still functioning like it’s 2010, following a boring playbook that causes stagnation.'
operator: Shaambhav Shankar
operator_role: Product Marketing Manager (PMM) | AI Marketing Automation | Vibe Marketing
source_url: https://www.linkedin.com/feed/update/urn:li:activity:7343340342244495362/
source_type: thread
source_title: 'Most B2B marketing is still functioning like it’s 2010, following a boring playb'
source_date: 2026-04-10
captured_date: 2026-05-03
domain: [pmm]
lifecycle: []
maturity: applied
artifact_class: framework
score: { originality: 3, specificity: 3, evidence: 2, transferability: 3, source: 3 }
tier: B
related: []
raw_ref: raw/linkedin/reactions/linkedin-reactions-2026-04-10.md
---

# Most B2B marketing is still functioning like it's 2010, following a boring playbook that causes stagnation.

## Claim
Most B2B marketing is still functioning like it's 2010. Everyone follows the same boring playbook, SEO for Google instead of people, and ads that just follow you around online. It's safe, predictable, and ultimately, it's why companies start stagnating.

## Mechanism
The old playbook prioritizes search engine optimization over human connection and uses retargeting ads that annoy rather than engage. This lack of creativity and personalization leads to diminishing returns and eventual stagnation, especially in home services.