---
id: ins_smriti-sahu-social-media-manager-irony
title: 'The person handling social media for a brand is often the least interested in it due to constant back-and-forth.'
operator: Smriti Sahu
operator_role: Brand & Creative Lead | Senior Content Manager | I write pick-up lines for businesses 🎀
source_url: https://www.linkedin.com/feed/update/urn:li:activity:7356314542529794048/
source_type: thread
source_title: 'The person handling social media for a brand is often the least interested in it'
source_date: 2026-04-10
captured_date: 2026-05-03
domain: [pmm]
lifecycle: []
maturity: applied
artifact_class: framework
score: { originality: 3, specificity: 3, evidence: 2, transferability: 3, source: 3 }
tier: B
related: []
raw_ref: raw/linkedin/reactions/linkedin-reactions-2026-04-10.md
---

# The person handling social media for a brand is often the least interested in it due to constant back-and-forth.

## Claim
The irony is that the person handling social media, from ideation to execution, for a brand is often the least interested in social media and doesn't want to do it at all, mainly because of the constant back-and-forth they have to deal with, something no one really talks about.

## Mechanism
The constant back-and-forth in approvals, revisions, and stakeholder management drains the creative energy and enthusiasm of the social media manager, making them disengage from the very platform they're supposed to champion.