---
name: "build-in-public-x"
description: "Run an X (Twitter) build-in-public weekly cadence proven for indie iOS founders (Marc Lou, Pieter Levels). Use when the user says 'build in public', 'X strategy', 'Twitter for indie', 'tweet revenue'."
---

# Build In Public (X)

Weekly cadence proven by Marc Lou ($70K/mo), Pieter Levels ($3.1M/yr solo), Viktor Seraleev ($60K/mo across 30+ apps).

## Weekly cadence
| Day | Post |
|---|---|
| **Monday** | Last week's MRR / installs / trials. Screenshot from Stripe or RevenueCat. |
| **Wednesday** | Tactic or failure story. "What I learned shipping X." |
| **Friday** | Shipped feature or screenshot. GIF if interactive. |
| **Sunday** | Next week's commitment. Public deadline. |

## What gets traction (3:1 over text)
- **Revenue screenshots** > text posts
- **GIF demos** > screenshots
- **"X months from $0 to $X MRR"** hook
- **App-portfolio plays** ("From failed app to $22K/mo in <12 months")
- **Leaked SensorTower-style download chart** of competitor or yourself
- **Paywall stunts** (showing competitor dark pattern)

## Stripe → Zapier → X auto-posting (Marc Lou setup)
1. Zapier trigger: New Stripe payment >$X
2. Action: post to X with template "💰 Just got paid $X for [product]. MRR now $Y."
3. Mute notifications during sleep hours

## Build-in-public posts to AVOID
- Vague "shipped today!" with no screenshot
- Pure motivational quotes
- Reposting other people's content as your own
- Multi-paragraph stories (X is for hooks)

## When to post
- 7-9am ET (US founders waking up)
- 12-2pm ET (post-lunch scroll)
- 7-9pm ET (US evening)

## ProductHunt + X interlock
On launch day: tweet AT 9am ET with PH link + ask for hunters. PH hunters check X for product activity before voting.

## Reference
`references/04-discovery-listing.md`