---
name: "position-pitch-android"
description: "Craft a one-line positioning statement and elevator pitch for an Android app. Use when the user says 'position my app', 'pitch my app', 'one-liner android', 'how to describe my app'."
---

# Position + Pitch (Android)

The one-liner that fits on Play Store + Reddit + landing page.

## The formula
**For [user] who [pain], [product] is a [category] that [unique benefit] unlike [alternative].**

Example:
> For Indian students who blow their monthly stipend in 2 weeks, RupeeTrack is a UPI-aware budget app that auto-categorizes every WhatsApp payment notification — unlike traditional budget apps that need manual entry.

## The one-line variants

### Play Store subtitle (30 chars)
> "Budget on autopilot via UPI"

### Reddit pitch (1 line)
> "I built RupeeTrack — a budget app that reads your UPI WhatsApp notifs and auto-categorizes spending. No manual entry."

### Landing page hero (8-12 words)
> "Your UPI budget, automatically tracked. No manual entry."

### Twitter/X bio (3 words)
> "Auto-budget for India"

## Test the pitch
- Show to 5 target users WITHOUT app
- Each should: (a) understand in <5 seconds, (b) want to install
- If not → revise

## Pitch anti-patterns

- "AI-powered" — meaningless, everyone says it
- "Revolutionary" — empty
- "World's best" — unprovable
- "For everyone" — for nobody
- "We empower" — vague verbs

## Pitch patterns that work

- "X without Y" (e.g., "Budgeting without manual entry")
- "X for Y people" (e.g., "Budgeting for UPI users")
- "Finally, X that Y" (e.g., "Finally a budget app that reads WhatsApp")
- "The X that Y" (e.g., "The budget app that reads WhatsApp payments")

## Output

`docs/positioning.md`:
- Formula filled in
- 5 one-liner variants (Play, Reddit, web, Twitter, app bar)
- Top 3 anti-positions (what we're NOT)
- Customer-language vocabulary

## Pair with
- `jtbd-interview` for customer language
- `app-naming-android` for naming alignment
- `aso-keywords-play` to convert positioning to keywords