# Skills Reference

Complete skill list, page taxonomy, and dependency maps. See [README](../README.md) for overview.

---

## 1. Full Skills List

### SEO

#### Technical

| Skill | Description |
|-------|-------------|
| [robots-txt](../skills/seo/technical/robots/) | Configure and audit robots.txt, AI crawler rules |
| [xml-sitemap](../skills/seo/technical/sitemap/) | Create, audit, and optimize sitemap.xml |
| [canonical-tag](../skills/seo/technical/canonical/) | Configure canonical URLs, fix duplicate content |
| [indexing](../skills/seo/technical/indexing/) | Fix indexing issues, noindex page-type list, Search Console |
| [indexnow](../skills/seo/technical/indexnow/) | Implement IndexNow for faster Bing indexing |
| [site-crawlability](../skills/seo/technical/crawlability/) | Redirect chains, broken links, site structure, orphan pages, pagination |
| [core-web-vitals](../skills/seo/technical/core-web-vitals/) | LCP, INP, CLS optimization; page speed; Page Experience |
| [mobile-friendly](../skills/seo/technical/mobile-friendly/) | Mobile-first indexing; mobile usability; viewport, touch targets |
| [rendering-strategies](../skills/seo/technical/rendering-strategies/) | SSR, SSG, CSR, ISR; static/dynamic rendering; content in initial HTML; crawler visibility |

#### On-Page

| Skill | Description |
|-------|-------------|
| [title-tag](../skills/seo/on-page/title/) | Title tag optimization for SERP |
| [meta-description](../skills/seo/on-page/description/) | Meta description optimization for SERP |
| [featured-snippet](../skills/seo/on-page/featured-snippet/) | Featured Snippet / Position Zero optimization |
| [serp-features](../skills/seo/on-page/serp-features/) | SERP features types, obtainability, optimization |
| [page-metadata](../skills/seo/on-page/metadata/) | Hreflang, meta robots, viewport, charset |
| [open-graph](../skills/seo/on-page/open-graph/) | Open Graph tags for social sharing |
| [twitter-cards](../skills/seo/on-page/twitter-cards/) | Twitter Card tags for X previews |
| [schema-markup](../skills/seo/on-page/schema/) | Structured data (Schema.org, JSON-LD) |
| [internal-links](../skills/seo/on-page/internal-links/) | Internal linking, link equity, orphan pages |
| [url-structure](../skills/seo/on-page/url-structure/) | URL optimization, hierarchy, slugs |
| [heading-structure](../skills/seo/on-page/heading/) | Heading structure (H1–H6), content outline |
| [image-optimization](../skills/seo/on-page/image-optimization/) | Image SEO: alt text, WebP, LCP, responsive, lazy loading, image sitemap |
| [video-optimization](../skills/seo/on-page/video-optimization/) | Video SEO: VideoObject, video sitemap, thumbnail, key moments; YouTube prioritization |

#### Off-Page, Content, Local, Tactics

| Skill | Description |
|-------|-------------|
| [link-building](../skills/seo/off-page/link-building/) | Link building, outreach, link acquisition |
| [backlink-analysis](../skills/seo/off-page/backlink-analysis/) | Backlink audit, toxic links, competitive analysis |
| [keyword-research](../skills/seo/content/keyword-research/) | Keyword research, search intent, difficulty |
| [content-strategy](../skills/seo/content/content-strategy/) | Content clusters, pillar pages, editorial calendar |
| [content-optimization](../skills/seo/content/content-optimization/) | Word count, H2 keywords, keyword density, tables, lists, multimedia |
| [eeat-signals](../skills/seo/content/eeat-signals/) | E-E-A-T signals, author bio, citations, YMYL, trust |
| [competitor-research](../skills/seo/content/competitor-research/) | Competitor analysis for SEO, content, backlinks, positioning |
| [local-seo](../skills/seo/local/) | Google Business Profile, NAP consistency, local citations |
| [entity-seo](../skills/seo/entity-seo/) | Entity SEO: Knowledge Graph, Organization/Person schema, entity signals, Knowledge Panel |
| [parasite-seo](../skills/seo/parasite-seo/) | Parasite SEO: high-authority platforms (Medium, Reddit, Grokipedia) |
| [programmatic-seo](../skills/seo/programmatic-seo/) | Programmatic SEO: template + data pages at scale |

### Content, Paid Ads

Paths: Content `skills/content/`. Paid Ads `skills/paid-ads/{platforms,formats}/`.

| Skill | Description |
|-------|-------------|
| [article-content](../skills/content/article/) | Article body creation; intro, body, conclusion; word count by type; writing frameworks; Content Audit Checklist |
| [copywriting](../skills/content/copywriting/) | Headlines, CTAs, ad copy, landing page copy; PAS, AIDA, BAB frameworks; short-form conversion copy |
| [video-marketing](../skills/content/video/) | Short-form and long-form video scripts; hooks; platform optimization |
| [visual-content](../skills/content/visual-content/) | Visual content planning; images for social, infographics, repurposing; cross-channel specs |
| [translation](../skills/content/translation/) | Translation workflow, glossary, style guide; human vs MT; terminology by market |
| [podcast-marketing](../skills/content/podcast/) | Podcast strategy, distribution, SEO, repurposing |
| [google-ads](../skills/paid-ads/platforms/google-ads/) | Google Ads: Search, Display, Performance Max; Quality Score; keyword bidding |
| [meta-ads](../skills/paid-ads/platforms/meta-ads/) | Meta (Facebook/Instagram) Ads: campaign structure, lookalike, creative |
| [linkedin-ads](../skills/paid-ads/platforms/linkedin-ads/) | LinkedIn Ads: B2B targeting, Lead Gen Forms, job title/company |
| [reddit-ads](../skills/paid-ads/platforms/reddit-ads/) | Reddit Ads: subreddit targeting, Promoted Posts, native creative |
| [tiktok-ads](../skills/paid-ads/platforms/tiktok-ads/) | TikTok Ads: video creative, Spark Ads, younger demographics |
| [youtube-ads](../skills/paid-ads/platforms/youtube-ads/) | TrueView, Bumper, Discovery; video ad campaigns |
| [app-ads](../skills/paid-ads/formats/app-ads/) | App install ads: Google App Campaigns, Apple Search Ads; UA, CPI |
| [ctv-ads](../skills/paid-ads/formats/ctv-ads/) | CTV/OTT/streaming TV ads: Hulu, Roku; 95% completion; brand awareness |
| [display-ads](../skills/paid-ads/formats/display-ads/) | Ad networks, banner ads, programmatic display; IAB sizes; CPM/CPC |
| [directory-listing-ads](../skills/paid-ads/formats/directory-listing-ads/) | Taaft, Shopify App Store, G2, Capterra paid placements; CPC, sponsored |
| [native-ads](../skills/paid-ads/formats/native-ads/) | Taboola, Outbrain; content recommendation; native ad creative |

Strategy (when to use, channel selection, budget) → [paid-ads-strategy](../skills/strategies/commercial/paid-ads/).

### Pages — Quick Mapping

Paths: `skills/pages/{brand,content,marketing,legal,utility}/`. **Full taxonomy with Notes and Best Practices** → §2 below.

| Purpose | Page | Skill | Intent | Funnel |
|---------|------|-------|--------|--------|
| Brand | Home | [homepage-generator](../skills/pages/brand/home/) | Navigational | Awareness |
| Brand | About | [about-page-generator](../skills/pages/brand/about/) | Navigational | Awareness |
| Brand | Contact | [contact-page-generator](../skills/pages/brand/contact/) | Navigational | Support |
| SEO | Features | [features-page-generator](../skills/pages/content/features/) | Commercial | Consideration |
| SEO | Tools | [tools-page-generator](../skills/pages/content/tools/) | Informational | Awareness |
| SEO | Template page | [template-page-generator](../skills/pages/content/template-page/) | Commercial | Consideration |
| SEO | Glossary | [glossary-page-generator](../skills/pages/content/glossary/) | Informational | Awareness |
| SEO | Blog | [blog-page-generator](../skills/pages/content/blog/) | Informational | Awareness |
| SEO | Article | [article-content](../skills/content/article/) (body) + [article-page-generator](../skills/pages/content/article/) (page) | Informational | Awareness |
| SEO | Resources | [resources-page-generator](../skills/pages/content/resources/) | Informational | Awareness |
| SEO | FAQ | [faq-page-generator](../skills/pages/content/faq/) | Informational | Consideration |
| SEO | API | [api-page-generator](../skills/pages/content/api/) | Informational | Consideration |
| SEO | Docs | [docs-page-generator](../skills/pages/content/docs/) | Informational | Awareness |
| Marketing | Use cases | [use-cases-page-generator](../skills/pages/marketing/use-cases/) | Commercial | Consideration |
| Marketing | Solutions | [solutions-page-generator](../skills/pages/marketing/solutions/) | Commercial | Consideration |
| Marketing | Pricing | [pricing-page-generator](../skills/pages/marketing/pricing/) | Transactional | Decision |
| Marketing | Products | [products-page-generator](../skills/pages/marketing/products/) | Transactional | Decision |
| Marketing | Services | [services-page-generator](../skills/pages/marketing/services/) | Commercial | Consideration |
| Marketing | Category pages | [category-page-generator](../skills/pages/marketing/category-pages/) | Commercial | Consideration |
| Marketing | Customer stories | [customer-stories-page-generator](../skills/pages/marketing/customer-stories/) | Commercial | Consideration |
| Marketing | Affiliate program | [affiliate-page-generator](../skills/pages/marketing/affiliate-program/) | Transactional | Decision |
| Marketing | Landing page | [landing-page-generator](../skills/pages/marketing/landing-page/) | Transactional | Decision |
| Marketing | Download | [download-page-generator](../skills/pages/marketing/download/) | Transactional | Decision |
| Marketing | Media kit | [media-kit-page-generator](../skills/pages/marketing/media-kit/) | Commercial | Consideration |
| Marketing | Press coverage | [press-coverage-page-generator](../skills/pages/marketing/press-coverage/) | Commercial | Consideration |
| Marketing | Alternatives | [alternatives-page-generator](../skills/pages/marketing/alternatives/) | Commercial | Consideration |
| Marketing | Integrations | [integrations-page-generator](../skills/pages/marketing/integrations/) | Commercial | Consideration |
| Marketing | Migration | [migration-page-generator](../skills/pages/marketing/migration/) | Transactional | Decision |
| Marketing | Showcase | [showcase-page-generator](../skills/pages/marketing/showcase/) | Commercial | Consideration |
| Marketing | Contest | [contest-page-generator](../skills/pages/marketing/contest/) | Transactional | Decision |
| Marketing | Startups | [startups-page-generator](../skills/pages/marketing/startups/) | Transactional | Decision |
| Legal | Privacy | [privacy-page-generator](../skills/pages/legal/privacy/) | — | Support |
| Legal | Terms | [terms-page-generator](../skills/pages/legal/terms/) | — | Support |
| Legal | Cookie policy | [cookie-policy-page-generator](../skills/pages/legal/cookie-policy/) | — | Support |
| Legal | Legal | [legal-page-generator](../skills/pages/legal/legal/) | — | Support |
| Legal | Refund | [refund-page-generator](../skills/pages/legal/refund/) | — | Support |
| Legal | Shipping | [shipping-page-generator](../skills/pages/legal/shipping/) | — | Support |
| Utility | 404 | [404-page-generator](../skills/pages/utility/404/) | — | — |
| Utility | Signup/Login | [signup-login-page-generator](../skills/pages/utility/signup-login/) | — | Functional |
| Utility | Careers | [careers-page-generator](../skills/pages/utility/careers/) | Commercial | Consideration |
| Utility | Changelog | [changelog-page-generator](../skills/pages/utility/changelog/) | Informational | Support |
| Utility | Status | [status-page-generator](../skills/pages/utility/status/) | — | Support |
| Utility | Feedback | [feedback-page-generator](../skills/pages/utility/feedback/) | — | Support |
| Utility | Disclosure | [disclosure-page-generator](../skills/pages/utility/disclosure/) | — | Support |

**Features vs Use cases vs Solutions**: Features = What (capabilities); Use cases = When/How (scenario, persona, business goal); Solutions = Outcome (industry, company size, team). See §2 and the skills for details.

**Tools vs Features**: Tools = free utilities; lead gen; not primary monetization; same ICP; toolkit hub; programmatic SEO. Features = paid capabilities.

### Components

Paths: `skills/components/{navigation,conversion,branding,content,layout,utility}/`.

| Skill | Description |
|-------|-------------|
| [navigation-menu-generator](../skills/components/navigation/navigation-menu/) | Navigation menu design, SEO, UX, accessibility |
| [breadcrumb-generator](../skills/components/navigation/breadcrumb/) | Breadcrumb navigation, BreadcrumbList schema |
| [footer-generator](../skills/components/navigation/footer/) | Footer design, links, SEO, newsletter placement |
| [sidebar-generator](../skills/components/navigation/sidebar/) | Sidebar for blogs, docs; nav, CTA, related content |
| [toc-generator](../skills/components/navigation/toc/) | Table of contents for long-form content |
| [cta-generator](../skills/components/conversion/cta/) | Call-to-action button design |
| [popup-generator](../skills/components/conversion/popup/) | Popup, modal, lightbox; lead capture, offers |
| [newsletter-signup-generator](../skills/components/conversion/newsletter-signup/) | Newsletter signup form |
| [trust-badges-generator](../skills/components/conversion/trust-badges/) | Trust badges, "Trusted by" logos |
| [testimonials-generator](../skills/components/conversion/testimonials/) | Testimonials, reviews, customer quotes |
| [logo-generator](../skills/components/branding/logo/) | Logo placement, linking, brand recall |
| [favicon-generator](../skills/components/branding/favicon/) | Favicon, app icons, PWA icons |
| [brand-visual-generator](../skills/components/branding/brand-visual/) | Visual identity, typography, colors, spacing |
| [hero-generator](../skills/components/branding/hero/) | Hero section design, conversion |
| [tab-accordion](../skills/components/content/tab-accordion/) | Tab and accordion components; expandable content; SEO for hidden content |
| [howto-section-generator](../skills/components/content/howto-section/) | HowTo section block: ordered steps, HowTo JSON-LD; embed in article, doc, tool, or LP pages (not a page template) |
| [card](../skills/components/layout/card/) | Card layout; product, template, tool, feature, gallery cards |
| [grid](../skills/components/layout/grid/) | Grid layout; equal-hierarchy, multi-column |
| [list](../skills/components/layout/list/) | List layout; linear, stacked; blog index, docs |
| [masonry](../skills/components/layout/masonry/) | Masonry layout; varying heights; gallery, portfolio |
| [carousel](../skills/components/layout/carousel/) | Carousel/slider layout; testimonials, logos; accessibility |
| [top-banner-generator](../skills/components/utility/top-banner/) | Announcement bar, sticky banner, promo bar |
| [social-share-generator](../skills/components/utility/social-share/) | Share buttons (X, LinkedIn, Facebook), placement |
| [url-slug-generator](../skills/components/utility/url-slug/) | URL slug creation for content; 3–5 words, SEO-friendly |

### Channels, Platforms, Strategies, Analytics

Paths: Channels `skills/channels/{partnerships,community,owned,distribution}/`. Platforms `skills/platforms/`. Analytics `skills/analytics/{sources,seo,tracking}/`.

| Skill | Description |
|-------|-------------|
| [affiliate-marketing](../skills/channels/partnerships/affiliate-marketing/) | Affiliate marketing strategy, CPS model |
| [education-program](../skills/channels/partnerships/education-program/) | Student/education discount program |
| [influencer-marketing](../skills/channels/partnerships/influencer-marketing/) | Influencer marketing, KOL, creator partnership |
| [referral-program](../skills/channels/partnerships/referral-program/) | Referral program strategy |
| [creator-program](../skills/channels/partnerships/creator-program/) | Creator program strategy |
| [public-relations](../skills/channels/partnerships/public-relations/) | Press release, media relations, product announcement |
| [community-forum](../skills/channels/community/community-forum/) | Forum promotion, community invitation |
| [directory-submission](../skills/channels/community/directory-submission/) | Directory submission (Taaft, G2, curated lists, app stores) |
| [product-hunt-launch](../skills/channels/community/product-hunt-launch/) | Product Hunt launch preparation and execution |
| [email-marketing](../skills/channels/owned/email-marketing/) | EDM, newsletter, deliverability, SEO synergy |
| [employee-generated-content](../skills/channels/owned/employee-generated-content/) | Employee-generated content, employee advocacy |
| [distribution-channels](../skills/channels/distribution/distribution-channels/) | Distribution channel selection, marketplace listing |
| [twitter-x-posts](../skills/platforms/x/) | X (Twitter) post copy, threads, image specs |
| [reddit-posts](../skills/platforms/reddit/) | Reddit post copy, subreddit rules |
| [linkedin-posts](../skills/platforms/linkedin/) | LinkedIn post copy, professional content |
| [tiktok-captions](../skills/platforms/tiktok/) | TikTok caption, video specs, script |
| [github](../skills/platforms/github/) | GitHub for SEO, GEO, parasite SEO, open source; profile/repo surfaces, Pages, discovery |
| [grokipedia-recommendations](../skills/platforms/grokipedia/) | Grokipedia recommendations, GEO |
| [youtube-seo](../skills/platforms/youtube/) | YouTube titles, descriptions, thumbnails; video SEO |
| [pinterest-posts](../skills/platforms/pinterest/) | Pin descriptions, board SEO |
| [medium-posts](../skills/platforms/medium/) | Medium publishing; parasite SEO; canonical setup |
| [branding](../skills/strategies/brand/branding/) | Brand strategy, storytelling, voice, visual identity |
| [content-marketing](../skills/strategies/brand/content-marketing/) | Content types, formats, channels, repurposing |
| [seo-strategy](../skills/strategies/structure/seo/) | SEO workflow order, prioritization, Product-Led SEO |
| [seo-audit](../skills/strategies/structure/seo-audit/) | End-to-end SEO audit: technical, on-page, content, off-page |
| [paid-ads-strategy](../skills/strategies/commercial/paid-ads/) | Paid ads strategy: when to use; channel selection; budget |
| [website-structure](../skills/strategies/structure/website-structure/) | Plan which pages to build, page priority |
| [cold-start-strategy](../skills/strategies/launch/cold-start/) | Cold start, first users, launch channels |
| [growth-funnel](../skills/strategies/launch/growth-funnel/) | AARRR funnel, acquisition flow |
| [indie-hacker-strategy](../skills/strategies/launch/indie-hacker/) | Indie hacker growth: Bootstrapping, Build in Public |
| [discount-marketing-strategy](../skills/strategies/commercial/pricing/discount-marketing/) | Discount strategy, LTD, redeem code, BFCM |
| [pricing-strategy](../skills/strategies/commercial/pricing/pricing-strategy/) | Pricing model, tier design, anchoring |
| [generative-engine-optimization](../skills/strategies/commercial/geo/) | GEO/AEO for AI search visibility |
| [open-source-strategy](../skills/strategies/commercial/open-source/) | Open source commercialization; GitHub, DevHunt, open core |
| [integrated-marketing](../skills/strategies/brand/integrated-marketing/) | IMC, PESO, program vs channel vs campaign |
| [localization-strategy](../skills/strategies/commercial/localization/) | Localization strategy, i18n, multilingual |
| [pmf-strategy](../skills/strategies/launch/pmf/) | Product-market fit validation; Sean Ellis 40% test |
| [gtm-strategy](../skills/strategies/launch/gtm/) | GTM strategy: PLG/SLG/MLG modes; 90-day framework |
| [domain-selection](../skills/strategies/commercial/domain/domain-selection/) | Domain choice: Brand vs PMD vs EMD, TLD |
| [domain-architecture](../skills/strategies/commercial/domain/domain-architecture/) | Subfolder vs subdomain vs independent domain |
| [multi-domain-brand-seo](../skills/strategies/commercial/domain/multi-domain-brand-seo/) | Multi-domain brand search |
| [rebranding-strategy](../skills/strategies/brand/rebranding/) | Rebranding: domain change, 301 redirects, migration |
| [brand-protection](../skills/strategies/brand/brand-protection/) | Brand impersonation, fake sites, phishing |
| [brand-monitoring](../skills/strategies/brand/brand-monitoring/) | Proactive brand monitoring, trademark watch, tool selection |
| [conversion-optimization](../skills/strategies/launch/conversion/) | CRO, A/B testing, funnel optimization |
| [product-launch](../skills/strategies/launch/product-launch/) | Product launch execution |
| [research-sources](../skills/strategies/launch/research-sources/) | Information sources for market research |
| [retention-strategy](../skills/strategies/launch/retention/) | Churn prevention, lifecycle marketing |
| [traffic-analysis](../skills/analytics/sources/traffic/) | Traffic sources, dark traffic, UTM attribution |
| [ai-traffic-tracking](../skills/analytics/sources/ai-traffic/) | Track AI search traffic in GA4 and GSC |
| [google-search-console](../skills/analytics/seo/google-search-console/) | GSC analysis, indexing, Core Web Vitals |
| [seo-monitoring](../skills/analytics/seo/seo-monitoring/) | SEO data analysis, benchmark |
| [analytics-tracking](../skills/analytics/tracking/) | GA4, event tracking, conversions |

---

## 2. Page Taxonomy

Expanded page classification for navigation design, sitemaps, content strategy, and SEO.

### Core vs Extended Pages

| Tier | Scope | Examples |
|------|-------|----------|
| **Core** | Essential for most sites | Home, About, Contact, Privacy, Terms, 404 |
| **Content** | Informational, SEO | Features, Blog, Article, FAQ, Resources, Glossary, API (intro), Docs |
| **Marketing** | Conversion | Pricing, Products, Services, Landing page, Customer stories, Use cases, Solutions |
| **Extended** | Situational | Category pages, Affiliate, Media kit; Legal (Cookie, Refund, Shipping); Careers, Changelog, Status |

### Classification Dimensions

**By Purpose**: Brand (awareness, trust) | SEO (organic traffic, topical authority) | SEM (paid conversion) | Marketing (conversion, acquisition) | Functional (product use) | Download (install) | Legal (compliance) | Utility (navigation, UX).

**By Intent**: Navigational (finding brand) | Informational (learning) | Commercial (comparing) | Transactional (buying, signing up).

**By Funnel**: Awareness | Consideration | Decision | Support.

### Page Classification Mapping (with Notes)

Key distinctions:

- **Features vs Use cases vs Solutions**: Features = What (capabilities); Use cases = When/How (scenario, persona); Solutions = Outcome (industry, company size).
- **Tools vs Features**: Tools = free utilities; lead gen; same ICP; programmatic SEO. Features = paid capabilities.

### Best Practices

- **Match intent to page type**: Informational → blog, FAQ, glossary; Commercial → features, pricing; Transactional → products, pricing.
- **Avoid intent mismatch**: One clear primary goal per page.
- **Internal linking**: Brand → conversion paths; SEO → commercial/transactional; Legal in footer.
- **Indexing**: Brand, SEO, marketing: index; Legal: index but not keyword-optimized; Auth, 404, search, admin: noindex. See **indexing** skill.
- **Navigation**: Primary nav = brand + core marketing; Secondary = blog, resources, glossary; Footer = legal, contact, utility.

### Website Types & Page Applicability

| Website Type | Core Pages |
|--------------|------------|
| **Product / SaaS** | Home, Features, Pricing, Docs (incl. API Reference), API, Changelog, Status, Use cases, Solutions, Tools (if free tools strategy) |
| **B2B** | Home, Use cases, Solutions, Customer stories, Demo CTA |
| **E-commerce** | Home, Products, Category pages, Cart, Refund, Shipping |
| **Portfolio** | Home, About, Portfolio/Work, Services, Contact |
| **Forum** | Home, Categories, Threads, Member profiles |
| **Directory** | Home, Categories, Search, Listing pages |

---

## 3. How Skills Work Together

Skill dependency maps as ASCII trees. Workflow order: Technical → On-Page → Content → Off-Page. See each skill's **Related Skills** for the full dependency map.

### 3.1 SEO Foundation (Technical → On-Page → Content → Off-Page)

**Orchestration**: See **seo-strategy** for workflow order, prioritization, Product-Led SEO, and audit approach.

```
                    ┌──────────────────────────────────────────┐
                    │       Technical SEO (Foundation)         │
                    │  robots · sitemap · canonical · indexing │
                    │  indexnow · crawlability · core-web-vitals · mobile-friendly · rendering-strategies │
                    └─────────────────────┬────────────────────┘
                                          │
         ┌────────────────────────────────┼────────────────────────────────┐
         ▼                                ▼                                ▼
┌──────────────────┐           ┌──────────────────────┐           ┌──────────────────┐
│     On-Page       │           │      Content        │           │    Off-Page       │
│ title · meta-desc │◄──────────►│ keyword-research    │           │  link-building   │
│ metadata · schema │           │ content-strategy    │           │ backlink-analysis │
│ internal-links ·  │           │ content-optimization │           └──────────────────┘
│ image · video    │           │ eeat-signals ·      │
│ url-structure ·   │           │ competitor-research │
│ heading          │           └──────────────────────┘
└──────────────────┘
```

### 3.2 SERP & Rich Results

```
                    ┌─────────────────────────────────────────┐
                    │              serp-features               │
                    │  PAA · sitelinks · breadcrumbs · reviews  │
                    │  AI Overviews · zero-click               │
                    └──────────────┬───────────────────────────┘
                                   │
              ┌────────────────────┼────────────────────┐
              ▼                    ▼                    ▼
    ┌─────────────────┐  ┌─────────────────┐  ┌─────────────────┐
    │  schema-markup   │  │ featured-snippet│  │ faq-page-generator│
    │  JSON-LD · types │◄►│ Position Zero   │◄►│ FAQ schema · PAA │
    └─────────────────┘  └─────────────────┘  └─────────────────┘
```

### 3.3 Pages (Apply SEO)

```
                         ┌─────────────────────────────────────────┐
                         │         On-Page SEO (from tree 1)        │
                         └─────────────────────┬───────────────────┘
                                                │
    ┌───────────────────────────────────────────┼───────────────────────────────────────────┐
    ▼                   ▼                       ▼                       ▼                   ▼
┌─────────┐    ┌─────────────────┐    ┌─────────────────┐    ┌─────────────────┐    ┌─────────┐
│  Brand  │    │    Content       │    │   Marketing     │    │     Legal       │    │ Utility │
│ home ·  │    │ blog · article · │    │ pricing · LP ·  │    │ privacy · terms │    │ 404 ·   │
│ about · │    │ faq · glossary · │    │ alternatives ·  │    │ cookie · refund │    │ changelog│
│ contact │    │ docs · api       │    │ use-cases · ... │    │ shipping · legal │    │ status  │
└─────────┘    └─────────────────┘    └─────────────────┘    └─────────────────┘    └─────────┘
```

### 3.4 Growth: Channels, Platforms, Strategies

```
┌─────────────────────────────────────────────────────────────────────────────┐
│  Channels · Platforms · Strategies                                          │
│  affiliate · email · egc · influencer · referral · x · reddit · linkedin ·   │
│  branding · seo-strategy · paid-ads · cold-start · geo · parasite · programmatic│
└─────────────────────────────────────────────────────────────────────────────┘
```

### 3.5 Components & Analytics

```
┌─────────────────────────────────────────────────────────────────────────────┐
│  Components (used in Pages) · Analytics                                     │
│  navigation/ · content/ (tab-accordion · howto-section) · conversion/ · branding/ · layout/ · utility/ │
│  traffic-analysis · analytics-tracking · seo-monitoring · ai-traffic · GSC   │
└─────────────────────────────────────────────────────────────────────────────┘
```

**Skill uniqueness**: Each skill keeps only topic-relevant content. Overlapping topics use **Related Skills** references. See [skill-authoring §4](skill-authoring.md#4-body-content-markdown-body).