---
name: public-relations
description: When the user wants to plan PR, write a press release, or manage media relations. Also use when the user mentions "public relations," "PR," "press release," "media relations," "news release," "journalist," "media coverage," "product announcement," or "earned media." For on-site "As Seen In" or logos page, use press-coverage-page-generator.
metadata:
  version: 1.1.0
---

# Channels: Public Relations

Guides PR and press release strategy. Journalists use ~3% of releases they receive; proper structure is critical. Use this skill when writing press releases, planning product announcements, or building media relations.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 2 (Positioning), 3 (Value Proposition), 8 (Brand & Voice).

Identify:
1. **News angle**: Product launch, funding, partnership, milestone
2. **Audience**: Trade press, mainstream, bloggers
3. **Timing**: Embargo or immediate

## Press Release Structure

| Section | Guideline |
|---------|-----------|
| **Header** | Logo; contact (name, title, email, phone); "FOR IMMEDIATE RELEASE" or embargo |
| **Headline** | Under 100 chars; strong action verbs; "Why should I care?" |
| **Subheadline** | Optional; additional context |
| **Dateline** | City, state, date |
| **Lead** | 50–75 words; all 5 W's (Who, What, When, Where, Why) |
| **Body** | 1–2 paragraphs; inverted pyramid; most newsworthy first |
| **Quote** | Executive/stakeholder; perspective, not fact repetition |
| **Boilerplate** | 2–3 sentence company description |
| **Media contact** | Name, email, phone |

## Lead Paragraph

Journalist should understand the full story from the lead alone. Specific details, not vague language ("important update" → what changed and impact).

## Quote Quality

- Add perspective or emotion
- Avoid generic corporate-speak
- Don't repeat facts already stated

## Writing Style

- AP style
- Short paragraphs (one idea each)
- Clear language for easy journalist adaptation
- Data and context to support claims

## Output Format

- **Headline** and subheadline
- **Lead** paragraph
- **Body** copy
- **Quote** suggestion
- **Boilerplate**

## Related Skills

- **media-kit-page-generator**: Media kit for press (assets)
- **press-coverage-page-generator**: Aggregation of coverage; outcome of PR; "As Seen In"
- **branding**: Brand voice for PR copy
- **cold-start-strategy**: Product Hunt, launch channels
- **product-launch**: GTM; PR as launch channel