May 24, 2022
ASOTU Daily Push back
 
Together with 
 
7 (or 8) Days Left. There is that moment in every dealer’s month that feels like you are rounding 3rd and the base coach is waving his arm furiously for you to bear down for home. Can we be your third base coach today?
 
GO! GO! GOOOOO!!!!
 
Customers need you. Your team needs you. The industry needs you. Your community needs you. So get after it and spur on a great close!
 
Keep Pushing Back,
-Paul J Daly, Kyle Mountsier
AUTOMOTIVE
EV Costs Continue To Rise
 
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EV companies like Tesla and Legacy OEMs entering the EV market have already increased prices and are expected to continue to do so in the coming years. Disrupted supply and increased demand for batteries may raise prices by 20% over the next four years.
 
Maintaining for now. While many OEMs are increasing prices, some, like Ford, have made affordability a key selling point for their EV presence and are holding off price increases for the time being.
 
Translation — Making lots of big batteries is challenging, costly, and still a pretty new concept that will take time to reach the level of stability ICE production has over the last 100 years.
AUTOMOTIVE
Hyundai Investing $5.5B In Georgia
 
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As part of a $10B investment plan in US production, Hyundai Motor Group will invest $5.5B in EV and battery manufacturing in Savannah, Georgia. The investment will begin constructing the company's first US EV plant in early 2023. Production at the almost 3,000-acre plant will start in early 2025.
 
Fully operational. Once the site reaches completion, it will employ over 8,000 people and produce 300K vehicles a year.
 
Telling it like it is —  Hyundai sees Rivian’s bet in Georgia and raises them a thrown gauntlet.
AUTOMOTIVE
Toyota Releases Positive Q4 Results
 
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Toyota’s Q4 ended in March, and the company has released the quarter and fiscal year results. 
  • 8,230,000 units were sold, 584,000 more than the previous year. 
  • $279.4B in revenue, a 15.3% increase. 
  • North America had the most sales at 2.3M, an increase of 81K

Company forecasts have the total units sold increasing by 7.5% by the end of 2022's fiscal year in March 2023. 

Telling it like it is —  This is encouraging news! The automotive industry is a product and propellant of the economy as a whole.

TOGETHER WITH HELLO FRESH
What's For Dinner?
 
hello  fresh image
 
We all go through the "What's for dinner?" rush, but let's start by asking, "What's in the floorboard of your car?" A few slim jim wrappers, a Redbull can, maybe a McDonald's bag? It is too easy to lose sight of the importance of eating strong and healthy food when your schedule is packed with making trouble!
 
What if everything was already waiting in your kitchen, stress-free: Healthy, pre-portioned ingredients and preparation instructions that are a breeze?
 
This is exactly the reality that the Hello Fresh team is bringing to your front door. Heck, you might even have a little fun in the kitchen for once. Their stress-free, obligation-free, absolutely delicious meal kits can be delivered to your door faster than you can say, "No more greasy fries." Our mouths are watering while we're writing this copy. Get started today and get up to 21 free meals.
TECH
Apple Expanding Manufacturing Footprint
 
apples gif
 
Two years of covid restrictions have Apple looking to mitigate risks by increasing manufacturing outside China. Currently, China accounts for 90% of Apple manufacturing, but the company is considering expansion into India and Vietnam.
 
Telling it like it is —  What effect will expanding during a crisis have on production once things return to normal? Asking for 1,000,000,000+ Apple using friends.
WHAT THE KIDS ARE INTO
EA Seeks Buyer
 
THE SIMS GIF
 
Videogame maker EA is looking for a buyer after a deal with NBCUniversal apparently collapsed. Electronic Arts have persisted in pursuing a sale following major consolidations within the videogame industry. Disney, Amazon, Apple, and Comcast have all been in talks with the maker of popular games like The Sims, FIFA, and Apex Legends.
 
Telling it like it is —  EA asked ASOTU if we wanted to buy them, but we backed off when we found out they didn’t make Lego Star Wars
QUICK HITS
  • Scientists seek to hide a full record of human existence under the surface of the moon
  • Chip n' Dale: Rescue Rangers on Disney+ is funny and upbeat
  • US receives 39 tons of baby formula by military plane
TODAY IN HISTORY
  • 1844: The first Morse telegram was sent between Baltimore and Washington.
  • Don't Think Twice, It's Bob Dylan's Birthday
  • 2010: Hummer shuts down after 31 years.
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