AUTOMOTIVE
Google To Enforce Advertisement Accuracy With More Scrutiny
Starting in June, Google will tighten enforcement of advertisement accuracy. The company will ramp up a strike-based system targeting misleading ads, clickbait, personal loans, and potentially ill-intending paid content.
Telling it like it is — What are the chances Google’s algorithm will differentiate lies, from mistakes, typos, and estimations when it starts handing out strikes?
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AUTOMOTIVE
US Vehicles Hit Record Age
Hesitation to buy amid high prices has driven the average age of vehicles on US roads to a record 12.2 years old. The data makes five straight years of increased average vehicle age in the US.
Back to normal. While miles driven have bounced back to pre-pandemic levels, auto production has not. Rising costs caused by supply shortages have customers holding onto cars longer, which has driven up the average age, despite 15M new vehicle sales last year.
OEMs be like — “Ok, but have you heard about my 2030 plan??”
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AUTOMOTIVE
Mercedes Moves Toward European Direct Sales
Mercedes announced it would cut 15 to 20% of its German dealerships. Internationally, the company will cut 10% of dealerships in favor of direct sales. The plan targets 80% of European sales through the “Agency” model by 2025, with 25% of total sales made online.
The company said they have no changes planned in the US.
Telling it like it is — It is kinda hard to read they have no changes planned in the US without mentally adding a “yet.”
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CLUBHOUSE
Pitch Tank by Auto Genius
Join us on Clubhouse for another week of Pitch Tank by Auto Genius! Listen live as three industry innovators bring three new ideas for the panel to score.
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TOGETHER WITH AUTOLEADSTAR
It's All Coming Together...
What's in your neighbor's mailbox right now? Based on a single piece of data, the name "mailbox," you could maybe hypothesize one thing - mail. However, if we expand that data set to include everything you have ever received in your mailbox, a far more exciting and precise series of hypotheses become available - postcards, birthday cards, cheese of the month club membership renewals, etc.
Now ask yourself, "What do customers want in their mailbox?"
AutoLeadStar knows that understanding how to join your first-party data points together in an organized, cohesive system is essential for keeping your business productive and in line with customer expectations. They invite you to join the history-making launch of Automotive’s first Customer Data and Experience Platform (CDXP). The event will feature a tech talk from their leading product engineer, real-time insights from a key client, and much more.
Register now for the live streamed event coming June 1st at Noon EST.
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WEB3
What is Wi-Fi 7?
Only recently, Wi-Fi 6 and 6E provided a significant improvement in latency, capacity, stability, and efficiency, but Wi-Fi 7 could quadruple known wireless speeds. The technology is still a minimum of a year away but promises an exponential jump in performance. Web3 technology like AR and VR that require high throughput and low latency stand to benefit substantially from the reduced congestion and interference.
Telling it like it is — Finally, Wi-Fi fast enough to buy snacks in the metaverse you can actually taste!
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WHAT THE KIDS ARE INTO
Love and Thunder
Thor: Love and Thunder's new trailer dropped, and fans are excited! Thor and Jane are still capturing plenty of love and attention, but the new trailer reveals Christian Bale as "Gorr the God Butcher" and Russel Crowe as the one and only Zeus.
Telling it like it is — The movie is sure to carry on Marvel's tradition of making us laugh a lot, cry a little, and leave the theater feeling ready to make some trouble.
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QUICK HITS
- Judge blocks auction of dress worn by Judy Garland in The Wizard of Oz
- NYC removes its last public payphone.
- Big Brother Big Sister receives $122.6M donation
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