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<td style="font-family: Arial,Helvetica; font-size: 12px;"><span style="font-size: 10px;">May 2, 2022</span></td>

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<td align="left" valign="top"><a href="https://www.asotu.com"><span style="font-family: Helvetica, Arial; color: #cf325f;"><strong><img alt="ASOTU Daily Push back" src="https://d3k81ch9hvuctc.cloudfront.net/company/QU8tVR/images/66c8ef2a-5f83-486d-bd89-6e676b36204f.png" style="display: block; margin-left: auto; margin-right: auto;" width="200"></strong></span></a>
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<div style="text-align: center;"><strong><span style="font-family: Lucida, 'Lucida Sans Unicode', 'Lucida Sans', Geneva, Verdana, sans-serif;"><span style="font-family: Montserrat, Helvetica, Arial, sans-serif; font-weight: 400;">Together with</span>&nbsp;</span></strong></div>
<div style="text-align: center;"><a href="https://digitaldealer.com/tampa_22_networking/?gclid=Cj0KCQjwma6TBhDIARIsAOKuANygRlRaSo_-11q7YhMzY6qIY6uXQTBbXko_IlaiAJR0psE-W18BvJIaArtBEALw_wcB"><strong><span style="font-family: Lucida, 'Lucida Sans Unicode', 'Lucida Sans', Geneva, Verdana, sans-serif;"><img alt="digital dealer logo" src="https://d3k81ch9hvuctc.cloudfront.net/company/QU8tVR/images/e50522b3-21cc-4da0-b125-49dfd2b50e5c.png" width="115"></span></strong></a></div>
<div style="text-align: center;">&nbsp;</div>
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<div style="text-align: left;"><span style="font-family: Helvetica, Arial;"><span style="font-weight: 400;">It’s a fresh Monday in a fresh month and we’re ready to roll!</span></span></div>
<div style="text-align: left;">&nbsp;</div>
<div style="text-align: left;"><span style="font-family: Helvetica, Arial;"><span style="font-weight: 400;">In less than a week the ASOTU crew will be rollin’ heavy at the Digital Dealer Conference in Tampa, Florida. If you can make it, use </span><a href="https://digitaldealer.com/tampa/register/"><span style="font-weight: 400;">code ASOTUDD at checkout</span></a><span style="font-weight: 400;"> for $300 off your ticket.</span></span></div>
<div style="text-align: left;">&nbsp;</div>
<div style="text-align: left;"><span style="font-family: Helvetica, Arial;"><span style="font-weight: 400;">Be sure to </span><a href="https://www.asotu.com/events/asotu-family-reunion-remix-2022"><span style="font-weight: 400;">grab your tickets</span></a><span style="font-weight: 400;"> to the ASOTU Family Reunion:REMIX event on Monday night…it’s going DOOWWWWWWNNN. </span></span></div>
<div style="text-align: left;">&nbsp;</div>
<div style="text-align: left;"><span style="font-weight: 400;">Keep Pushing Back, </span></div>
<div style="text-align: left;"><em><span style="font-family: Helvetica, Arial;">-Paul J Daly, Kyle Mountsier</span></em></div>
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<div><span style="font-family: Helvetica, Arial; color: #cf325f;"><strong>AUTOMOTIVE</strong></span></div>
<div><span style="font-family: Helvetica, Arial; color: #000000; font-size: 24px;"><strong>Are You Ready For A Changing Market?</strong></span></div>
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<div><span style="font-family: Helvetica, Arial;"><img alt="YOU READY GIF" height="undefined" src="https://media.giphy.com/media/c9eb2nWV1AiJ2/giphy.gif" width="undefined"></span></div>
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<div><span style="font-family: Helvetica, Arial;"><span style="font-family: Helvetica, Arial;"><span style="font-weight: 400;">CARS.com published research on how global conditions have transformed consumer car shopping experiences. The report surveyed in-market consumers from CARS.com's research panel, the Driver's Seat Community. Participants had to be in-market +/- six months and have acquired a vehicle within the last nine years. Host David Long and special guest Bradley Allred broke down the study's findings for the All Things Used Cars community. </span><a href="http://www.asotu.com/article/all-things-used-cars-ep-50-are-you-ready-for-a-changing-market" style="font-family: Helvetica, Arial, sans-serif;">Read the recap here</a><span style="font-weight: 400;">, or listen to a full replay on </span><a href="https://www.clubhouse.com/room/MO0WB0Em" style="font-family: Helvetica, Arial, sans-serif;">Clubhouse</a><span style="font-weight: 400;">. </span></span></span></div>
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<div><span style="font-family: Helvetica, Arial;"><em><span style="font-weight: 400;">Riddle&nbsp; —&nbsp; “How do you read a consumer’s mind?” </span></em><strong><em>Cars.com: </em></strong><em><span style="font-weight: 400;">“ask ‘em?”</span></em><br></span></div>
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<div><span style="font-family: Helvetica, Arial; color: #cf325f;"><strong>AUTOMOTIVE</strong></span></div>
<div><span style="font-family: Helvetica, Arial; color: #000000; font-size: 24px;"><strong>FTC Announces Data Security Rules For Dealers</strong></span></div>
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<div><span style="font-family: Helvetica, Arial;"><img alt="PIRATE CODE GIF" height="undefined" src="https://media.giphy.com/media/uXUmaREltwja1dEqXi/giphy.gif" width="undefined"></span></div>
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<div><span style="font-family: Helvetica, Arial;"><span style="font-family: Helvetica, Arial;"><span style="font-weight: 400;">The FTC's Safeguards Rule has </span><a href="https://www.wardsauto.com/dealers/dealers-must-bolster-data-security-under-new-ftc-rule" style="font-family: Helvetica, Arial, sans-serif;">updated dealer guidelines</a><span style="font-weight: 400;"> for protecting customer data from breaches and cyberattacks. The new rule sets specific criteria, formal employee training, and third-party audit requirements to ensure a dealer and its vendors follow the guidelines. </span></span></span></div>
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<div><span style="font-family: Helvetica, Arial;"><span style="font-family: Helvetica, Arial;"><span style="font-weight: 400;"><strong>Specifics? </strong>Many dealers will find they are already in compliance. The 2003 Gramm-Leach-Bliley Act designated dealers as financial institutions due to customer financing agreements. </span></span></span></div>
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<div><span style="font-family: Helvetica, Arial;"><span style="font-family: Helvetica, Arial;"><span style="font-weight: 400;"><strong>All dealers</strong> will be required to:&nbsp;</span></span></span><span style="font-family: Helvetica, Arial;"><span style="font-family: Helvetica, Arial;"><br></span></span>
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<li aria-level="1" style="font-weight: 400;"><span style="font-weight: 400;">Perform a proper audit of internal and vendor systems</span></li>
<li aria-level="1" style="font-weight: 400;"><span style="font-weight: 400;">Appoint a qualified individual to oversee information security&nbsp;</span></li>
<li aria-level="1" style="font-weight: 400;"><span style="font-weight: 400;">Implement encryption and two-factor authentication systems</span></li>
<li aria-level="1" style="font-weight: 400;"><span style="font-weight: 400;">Perform regular intrusion-detection tests</span></li>
<li aria-level="1" style="font-weight: 400;"><span style="font-weight: 400;">Train all employees on the new measures.&nbsp;</span></li>
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<span style="font-family: Helvetica, Arial;"><em><span style="font-weight: 400;">Telling it like it is — Calling all lawyers-turned-tech-development vendors, Pitch Tank is about to be LITIGIOUS…</span></em><br></span></div>
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<div><span style="font-family: Helvetica, Arial; color: #cf325f;"><strong>CLUBHOUSE</strong></span></div>
<div>&nbsp;</div>
<div><span style="font-family: Helvetica, Arial, sans-serif;">Wed. @ 10a EST&nbsp;<strong>Pitch Tank by Auto Genius</strong></span></div>
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<div>Fri. @ 9a EST&nbsp;<strong>All Things Used Cars</strong></div>
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<div><span style="font-family: Helvetica, Arial; color: #cf325f;"><strong>AUTOMOTIVE</strong></span></div>
<div><span style="font-family: Helvetica, Arial; color: #000000; font-size: 24px;"><strong>Tesla Recalls 48K Vehicles</strong></span></div>
<div>&nbsp;</div>
<div><span style="font-family: Helvetica, Arial;"><img alt="speedometer gif" height="undefined" src="https://media.giphy.com/media/9FXRkW0Yy2ZqNzngfS/giphy.gif" width="undefined"></span></div>
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<div><span style="font-family: Helvetica, Arial;"><span style="font-family: Helvetica, Arial;"><span style="font-weight: 400;">Tesla has issued a recall for 48K </span><a href="https://www.reuters.com/business/autos-transportation/tesla-recalls-48000-us-vehicles-over-speed-display-2022-04-29/" style="font-family: Helvetica, Arial, sans-serif;">Model 3 Performances</a><span style="font-weight: 400;"> vehicles in the US. A report released Friday says some cars may not display their speedometer while in Track Mode. The recall covers cars from 2018 through 2022.&nbsp;</span><br></span></span><span style="font-family: Helvetica, Arial;"><strong><br></strong><em><span style="font-weight: 400;">Telling it like it is — &nbsp;If Tesla just added ethernet cables to all their charging stations, we’d have this all taken care of.</span></em><br></span></div>
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<div><span style="font-family: Helvetica, Arial; color: #cf325f;"><strong>TOGETHER WITH DIGITAL DEALER</strong></span></div>
<div><span style="font-family: Helvetica, Arial; color: #000000; font-size: 24px;"><strong>Networking Road Trip Checklist</strong></span></div>
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<div><span style="font-family: Helvetica, Arial;"><img alt="dog road trip gif" height="undefined" src="https://media.giphy.com/media/wmhBO1gmDhUD6/giphy.gif" width="undefined"></span></div>
<div>&nbsp;</div>
<div>✅ US Road Atlas</div>
<div>✅ Two months off work</div>
<div>✅ 3,000 gallons of gas</div>
<div>✅ 3,000 gallons of coffee</div>
<div>🤨 Mouthwash</div>
<div>✅ List of 98 top dealer groups in the US...</div>
<div>&nbsp;</div>
<div>OR you can go to <a href="https://digitaldealer.com/">Digital Dealer</a> and accomplish way more in two and a half days! Register for Digital Realer now in Tampa, FL, May 9-11, for a networking opportunity nobody in automotive retail can ignore. With over 75 actionable sessions, powerful keynotes, and an expo hall full of innovative products to discover, there is no chance you will run out of things to see (especially with all the industry leaders you'll be meeting)!</div>
<div>&nbsp;</div>
<div><span style="font-family: Helvetica, Arial;"><a href="https://registration.experientevent.com/showDDE221/"><span style="font-weight: 400;">Registration is open</span></a><span style="font-weight: 400;"> and now you can use code </span><strong>ASOTUDD</strong><span style="font-weight: 400;"> for </span><strong>$300</strong><span style="font-weight: 400;"> off (Dealer &amp; OEM tickets). Of course, you could always dust off the atlas...</span></span></div>
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<div><span style="font-family: Helvetica, Arial; color: #cf325f;"><strong>NFT</strong></span></div>
<div><span style="font-family: Helvetica, Arial; color: #000000; font-size: 24px;"><strong>Virtual Nikes Sell For $130K</strong></span></div>
<div>&nbsp;</div>
<div><span style="font-family: Helvetica, Arial;"><img alt="JUST DO IT GIF" height="undefined" src="https://media.giphy.com/media/MKoyVvDRQvVAZbv4GD/giphy.gif" width="undefined"></span></div>
<div>&nbsp;</div>
<div><span style="font-family: Helvetica, Arial;"><span style="font-family: Helvetica, Arial;"><span style="font-weight: 400;">Nike and virtual sneaker designer </span><a href="https://www.cnet.com/personal-finance/crypto/these-nike-nft-cryptokicks-sneakers-sold-for-130k/" style="font-family: Helvetica, Arial, sans-serif;">RTFKT</a><span style="font-weight: 400;"> (pronounced "artifact") launched their first NFT series a week ago. Since its launch, customers have spent $11M on the virtual sneakers. </span></span></span></div>
<div>&nbsp;</div>
<div><span style="font-family: Helvetica, Arial;"><span style="font-family: Helvetica, Arial;"><span style="font-weight: 400;"><strong>Six-figures. </strong>A specifically rare pair of NFT sneakers in the set sold for $130K. The design accounts for only 98 of the 20,000 pairs of shoes and was designed by artist Takashi Murakami. </span></span></span></div>
<div>&nbsp;</div>
<div><span style="font-family: Helvetica, Arial;"><em><span style="font-weight: 400;">Telling it like it is —&nbsp; +14 Metaverse running speed unlocked</span></em><br></span></div>
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<div><span style="font-family: Helvetica, Arial; color: #cf325f;"><strong>CULTURE</strong></span></div>
<div><span style="font-family: Helvetica, Arial; color: #000000; font-size: 24px;"><strong>Airbnb Announces WFH Support</strong></span></div>
<div>&nbsp;</div>
<div><span style="font-family: Helvetica, Arial;"><img alt="i win gif" height="400" src="https://media.giphy.com/media/S51mbDRgAI7CwfqcBN/giphy.gif" width="480"></span></div>
<div>&nbsp;</div>
<div><span style="font-family: Helvetica, Arial;"><span style="font-family: Helvetica, Arial;"><span style="font-weight: 400;">Brian Chesky, Airbnb CEO, and co-founder says all of the company's employees are free to </span><a href="https://www.cnbc.com/2022/04/29/airbnb-ceo-says-staff-can-live-and-work-anywhere.html" style="font-family: Helvetica, Arial, sans-serif;">live and work anywhere</a><span style="font-weight: 400;">. The announcement comes as other companies pull back WFH options leading to some workers quitting.</span></span></span></div>
<div>&nbsp;</div>
<div><span style="font-family: Helvetica, Arial;"><span style="font-family: Helvetica, Arial;"><span style="font-weight: 400;"><strong>Anywhere? </strong>Due to tax, payroll, and time zone complexities, many companies cannot provide this level of flexibility. Chesky said they hope to find an open-source way to resolve those issues long-term, but all workers can now live and work in 170 countries for 90 days a year without triggering any severe problems with the proposed model. </span></span></span></div>
<div>&nbsp;</div>
<div><span style="font-family: Helvetica, Arial;"><em><span style="font-weight: 400;">Telling it like it is — &nbsp; Airbnb: Working from (somebody’s) home friendly. </span></em><br></span></div>
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<div><span style="font-family: Helvetica, Arial; color: #cf325f;"><strong>TODAY IN HISTORY</strong></span></div>
<ul>
<li style="line-height: 150%;"><span style="font-weight: 400;">28,000 students received student loan forgiveness totaling $</span><a href="https://www.linkedin.com/news/story/238m-of-student-loans-gets-the-chop-4774737/"><span style="font-weight: 400;">238M</span></a><span style="font-weight: 400;">.</span></li>
<li style="line-height: 150%;"><span style="font-weight: 400;">FDA moves to ban menthol and flavored </span><a href="https://www.nytimes.com/2022/04/28/health/menthol-ban-fda.html"><span style="font-weight: 400;">cigarettes</span></a><span style="font-weight: 400;">.</span></li>
<li aria-level="1" style="font-weight: 400;"><a href="https://www.youtube.com/watch?v=DtQycgMD4HQ"><span style="font-weight: 400;">Jurassic World: Dominion</span></a><span style="font-weight: 400;"> dropped a new trailer&nbsp;</span></li>
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<div><span style="font-family: Helvetica, Arial; color: #cf325f;"><strong>QUICK HITS</strong></span></div>
<ul>
<li style="line-height: 150%;"><span style="font-weight: 400;">1952: The first commercial jet airliner, De Havilland Comet, took off.</span></li>
<li style="line-height: 150%;"><span style="font-weight: 400;">1611: The King James Version of the Bible is published for the first time in London, England, by printer Robert Barker.</span></li>
<li style="line-height: 150%;"><span style="font-weight: 400;">Dust off your wands. It is National Harry Potter Day.</span></li>
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