ASOTU Family,


Today is the day. The ASOTU Year End Extravaganza will be in full swing as we try to make you laugh, learn, and smile all in one livestream starting at 11:45 EST.  Make sure you are registered to be eligible for giveaways and other specials. 

 

It’s going to be the first industry wide industry event and I hope you’ll join us!

 

Keep Pushing Back,

Paul 
 
Automotive Troublemaker Podcast

 

 

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👋 NO CLUBHOUSE ROOMS THIS WEEK
We’re retooling our Clubhouse strategy to bring the fire back in 2022
 
 
Automotive Industry News
 
 
 

 

 

 

 

 

As if our friend Brian Kramer had a time machine, he accurately stated weeks ago that inventory was going to come back, and with a vengeance. Toyota predicts a month of production that rivals pre-pandemic outputs. 

 

Telling it like it is — Though this may not level inventory and supply issues for dealers, we can’t help but wonder if this is the beginning of the end.
 
 
 

Whether a dealer is marking up their cars or not, the fact remains that the real incentive for purchasing this holiday season is availability. 

 

Telling it like it is — From outside the automotive industry, customers are listening to the Wall Street Journal. Empathy begins with listening.
 
 
 

Bringing 7500 jobs to a suburb near Atlanta is just one of the staggering stats baked into Rivian’s latest news. All eyes are on this automaker after a historic IPO just a month ago.

 

Telling it like it is — Jobs, production, and profits aside, we still can’t get over this emotional video from when the first Rivian model rolled off the line.
 
 
Marketing/Technology
 
 
 
This campaign ran for 17 years. SEVENTEEN!!! Thus one of the most recognizable nostalgic Holiday commercials ever.

 

Telling it like it is — There are so many things to laugh at…er…love about this. Our particular favorites are how the dad shakes Peter’s hand to welcome him home and how Peter inhales the aroma of the coffee whole pouring. Just good television.

Culture
 
 
 

Nike just acquired a very real company that makes sneakers for the metaverse. A recent NFT project from RTFKT (pronounced ‘artifact’) sold 3.1 million dollars worth of NFT shoes in just 6 minutes. 

 

Telling it like it is — Something about Nike being the one to make this move makes the retail application feel that much more real. 
 
 
 

 

This pose might seem confusing as a parent. Thankfully, it’s not what you thought :)

 
Thank You For Reading
We know it’s crazy out there, keep calm and Push Back.