---
name: business
description: Use when a Guochuang project needs its customer, market, transaction, pricing, finance, delivery, scale, risk or social-value logic examined.
---

# Business

Apply the shared policies in `gps-common`. When saving a Markdown report, use the common project-name rule with topic `市场`.

Build the commercial or operating case from a named user, a measurable problem and a traceable delivery path. Keep facts, estimates and questions in different fields.

## Own this work

Own customer evidence, market method, transaction stage, pricing, unit economics, delivery, scale and downside risk. `positioning` owns the final opportunity statement and selling-point ranking.

## Separate customer stages

Use the highest stage supported by an inspectable record:

`none -> contact -> intent -> pilot -> contract -> paid -> repeat`

Do not treat an intention, logo, pilot or forecast as revenue. Record buyer, user and beneficiary separately when they are different.

## Test the chain

`customer and job -> pain evidence -> product outcome -> willingness to pay or funding -> channel -> price -> unit economics -> delivery -> repeatability -> risk`

For each number record value, unit, period, assumption, source, status and owner. A bottom-up market estimate shows reachable customer count, adoption assumption, price and period. Label public market data `verified_fact`, calculations `derived_estimate`, and untested statements `hypothesis`.

## Match the track

- Higher main: close the loop with the customer, transaction and industry value.
- Red-tour: close the loop with beneficiary change, funding or operating continuity, delivery cost and replication boundary.
- Industry enterprise proposition: start from the enterprise requirement, constraints, deliverables and acceptance criteria. Generic market size cannot replace command fit.
- Results transfer: show the route from research output to product, buyer, economics and continued delivery.

## Audit

Check competitor comparability, pricing basis, gross-margin bridge, cash needs, financing use, entity and equity facts, customer concentration, repeat use and downside cases. Never invent a market size, order, customer, revenue, margin or policy requirement.

## Deliver

Return a one-page operating model, customer-stage ledger, verified market facts, opportunity hypotheses, research tasks, unit-economics bridge and a risk register with triggers and owners.