@InProceedings{OliAraBez2022cbi, author={Oliveira, Wellerson V. and Ara{\'u}jo, Daniel S.A. and Bezerra, Leonardo~C.~T.}, booktitle={2022 IEEE 24th Conference on Business Informatics (CBI)}, title={Supermarket customer segmentation: a case study in a large {Brazilian} retail chain}, year={2022}, volume={01}, pages={70-79}, doi={10.1109/CBI54897.2022.00015}, }