# GROWTH.md — Community Visibility Playbook

> A practical guide to help wiki-go reach more self-hosters and documentation enthusiasts.

## 📍 Positioning

**One-liner:** The self-hosted wiki that just works — no database, no bloat, just Markdown.

**Key differentiators vs alternatives:**
| Feature | wiki-go | Outline | BookStack | WikiJS |
|---------|---------|---------|-----------|--------|
| Database required | ❌ None | ✅ Postgres | ✅ MySQL | ✅ Various |
| Setup complexity | 🟢 Minimal | 🟡 Medium | 🟡 Medium | 🟡 Medium |
| Flat-file storage | ✅ | ❌ | ❌ | ❌ |
| Docker one-liner | ✅ | ✅ | ✅ | ✅ |
| Self-contained binary | ✅ | ❌ | ❌ | ❌ |

**Target audiences:**
1. Self-hosters who want minimal maintenance
2. Teams needing internal documentation without SaaS lock-in
3. Developers who prefer flat-file/git-friendly storage
4. Privacy-conscious users avoiding cloud wikis

## 🎯 Quick Wins (Low Effort, High Impact)

| Action | Expected Impact | Effort |
|--------|-----------------|--------|
| Add to [awesome-selfhosted](https://github.com/awesome-selfhosted/awesome-selfhosted) | ⭐⭐⭐ 50-100 stars | 30 min |
| Post to r/selfhosted | ⭐⭐⭐ 30-80 stars | 20 min |
| Add GitHub topics | ⭐⭐ Discoverability | 5 min |
| Add "Made with" badges | ⭐ Social proof | 10 min |

### GitHub Topics to Add
```
wiki, documentation, flat-file, self-hosted, golang, markdown, 
knowledge-base, no-database, docker, personal-wiki
```

## 🚀 Launch Channels

### Tier 1: High-Impact Communities
1. **r/selfhosted** (800k+ members)
   - Post type: "Show off your setup" with screenshot
   - Best time: Tuesday-Thursday, 10am-2pm EST
   - Title format: "Built a databaseless wiki in Go — wiki-go [open source]"

2. **Hacker News - Show HN**
   - Title: "Show HN: Wiki-Go – A flat-file wiki platform that needs no database"
   - Best for: Technical audience, potential contributors
   - Timing: Weekday mornings EST

3. **awesome-selfhosted PR**
   - Category: Wikis
   - Template:
   ```markdown
   - [wiki-go](https://github.com/leomoon-studios/wiki-go) - Modern flat-file wiki with Markdown, full-text search, and zero database requirements. `MIT` `Go/Docker`
   ```

### Tier 2: Niche Communities
- r/homelab — for Docker/self-hosting angle
- r/golang — for Go developers
- AlternativeTo.net — list as Confluence/Notion alternative
- Docker Hub — ensure good description and tags

### Tier 3: Content Marketing
- Dev.to article: "Why I Built a Databaseless Wiki (and You Might Want One Too)"
- Comparison post: "Wiki-Go vs BookStack vs Outline: Which Self-Hosted Wiki Fits Your Needs?"

## 📈 90-Day Growth Targets

| Milestone | Target | Current | Actions |
|-----------|--------|---------|---------|
| Day 30 | 700 ⭐ | 528 | awesome-selfhosted + r/selfhosted |
| Day 60 | 900 ⭐ | — | HN Show HN + Dev.to content |
| Day 90 | 1,200 ⭐ | — | Product Hunt launch (optional) |

## 🔧 README Optimization Suggestions

**Current strengths:**
- ✅ Great feature list
- ✅ Clear screenshots
- ✅ Docker instructions

**Potential improvements:**
- Add a comparison table in README (vs Notion/Confluence/BookStack)
- Add "Star History" badge
- Add quick testimonials/use cases section
- Consider a 30-second demo GIF at top

## 📚 Resources

For detailed launch tactics and templates:
- [Open Source Marketing Playbook](https://github.com/Gingiris/gingiris-opensource)
- [Product Hunt Launch Guide](https://github.com/Gingiris/gingiris-launch)

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*This guide is a community contribution. Feel free to adapt it to your project's needs!*