---
name: maslow-messaging-campaigns
description: Use when writing Maslow AI website copy, proposals, campaigns, social posts, calls to action, positioning, or evidence-aware marketing content.
---

# Maslow Messaging and Campaigns

**REQUIRED SUB-SKILL:** Use `maslow-brand-core` first.

1. Lead with the waiting workflow and the person responsible for it.
2. State the human decision, evidence status, and next action near the claim they qualify.
3. Use the primary AI-employee position for external material. Use the legacy tagline only as support.
4. Write in US English with short, concrete sentences. Avoid hype, em dashes, self-certifying language, and unsupported certainty.
5. Use no more than one contrast construction in public material.
6. Build campaigns from one message brief, then adapt copy to each channel without changing the claim or evidence status.

Read `../../src/policies.json` for channel-neutral policy and `../../src/schemas/artifact-brief.schema.json` for required campaign inputs.