---
name: channel-selection
description: Choose a small channel portfolio based on audience behavior, product demonstration fit, intent, economics, and existing evidence.
---

# Channel Selection

Channels are experiments, not obligations.

## Method

1. Define the audience, buying motion, product category, average value, sales cycle, geography/language, and content demonstration fit.
2. Evaluate candidate channels on audience presence, intent quality, product-channel fit, ability to demonstrate value, distribution cost, feedback speed, measurement quality, and operational constraints.
3. Prefer channels that can connect to a relevant landing page and measurable activation event.
4. For developer products, consider search/docs, GitHub, technical communities, demos, directories, and launch surfaces before assuming short-form social.
5. For visual consumer products, consider short video and creator surfaces when the product can be demonstrated clearly.
6. For higher-value B2B, consider search/GEO, founder-led content, LinkedIn, case studies, email, webinars, partnerships, and selective outbound.
7. Select a small portfolio: one or two primary acquisition channels plus supporting distribution. Define a stop condition before scaling.
8. Do not automate community participation in ways that violate platform rules or degrade trust.

## Output

Return selected channels, rejected channels and reasons, channel hypothesis, required assets/tools, budget or time allocation, success metric, and stop/review rule.