---
name: ecommerce-seo
description: Audit stores and product catalogs across product/category pages, variants, structured data, merchant surfaces, faceted navigation, and commercial search experience.
---

# E-commerce SEO

Use only for stores, catalogs, marketplaces, or products with indexable commerce pages.

## Product and category integrity

1. Verify product/category intent, unique value-bearing descriptions, specifications, availability, price/currency, variant relationships, reviews/UGC, images, shipping/returns, and merchant identity.
2. Validate Product/Offer/variant structured data against visible truth and the billing/catalog source. Do not emit stale price or inventory markup.
3. Keep canonical/variant/faceted-navigation rules explicit so filters, sorting, tracking parameters, and out-of-stock states do not create uncontrolled duplicate indexation.
4. Use breadcrumbs and related/category links to connect products to commercial architecture.
5. Apply `seo-site-integrity` to images, schema and sitemap coverage.

## Merchant and marketplace surfaces

When authorized data is available, compare organic/search visibility with merchant/shopping visibility, seller/price context, and listing quality. Treat provider data and marketplace costs as separate from organic SEO, and obey budget/approval policy before paid API calls or advertising changes.

## Search experience

Use `search-experience` for category/product/query page-type mismatch and `conversion-optimization` for product-page/cart/checkout friction. Do not increase organic traffic to a broken or misleading purchase experience.

## Output

Return catalog/indexation risks, product/category opportunities, schema/merchant inconsistencies, image/content gaps, commercial-query opportunities, and experiments tied to qualified product views, add-to-cart, purchase/revenue, margin or the agreed business metric.