---
name: lifecycle-operations
description: Improve activation, retention, expansion, churn prevention, and reactivation through behavior-based interventions with consent and measurable outcomes.
---

# Lifecycle Operations

## Diagnose

1. Define the behavior segment and lifecycle stage; avoid vague personas.
2. Identify the missing value event, habit, feature adoption, payment issue, objection, or trigger behind the opportunity.
3. Use product events, cohorts, cancellation/failed-payment reasons, support, and customer evidence when available.

## Choose the lever

The intervention may be product/onboarding, in-app guidance, email, notification, pricing/packaging, support, win-back, dunning, referral, or no message at all. Do not default to more email when product friction is the cause.

## Execute

Define eligibility, exclusion, consent, frequency cap, content, timing, destination/action, measurement event, and stop rule. Follow autonomy policy for sending or creating automation. Protect unsubscribe/preferences and do not revive users through deceptive urgency.

## Measure

Track the intended product/revenue/retention outcome and guardrails such as complaint, unsubscribe, support load, discount dependency, or downstream churn—not opens alone.