---
name: local-seo
description: Audit and improve local discovery for physical, service-area, and hybrid businesses using location evidence, reputation, local pages, and business profiles.
---

# Local SEO

Use only when the product/business has a genuine local-service or physical-location component.

## Detect business model

Classify as physical location, service-area business, hybrid, or multi-location. This determines which checks are relevant; do not force street-address/map requirements onto legitimate service-area businesses.

## Audit

1. Verify business identity, name/address/phone or service-area facts across visible site content, relevant structured data, and connected business-profile sources.
2. Check primary service/category positioning, hours, contact/directions, local proof, service areas, and location-specific user questions.
3. Review reputation evidence: review volume/recency/themes, owner responses, policy compliance, and whether reviews are represented truthfully on the site.
4. Evaluate location/service pages for genuine local usefulness. Reject doorway pages that merely swap place names while preserving generic content.
5. Check local internal linking, LocalBusiness/Organization schema where truthful, map/directions UX where appropriate, and mobile contact actions.
6. If map-pack or geo-grid data is available from an authorized provider, use it as observed evidence rather than estimating proximity performance.

## Quality and safety

Do not manufacture reviews, use review gating, invent addresses, or create location pages for places the business does not actually serve. Industry-specific privacy/professional rules may constrain review responses and claims.

## Output

Return business model, identity/reputation consistency findings, profile/site gaps, location-page opportunities, local conversion issues, and prioritized experiments with evidence and geographic scope.