---
name: monetization-pricing
description: Evaluate and change pricing, packaging, trials, offers, and upgrade paths with explicit evidence and guardrails.
---

# Monetization and Pricing

Use when users activate but monetization is weak, packaging is unclear, or the Lead is considering a pricing/offer experiment.

## Method

1. Read product context, current prices, entitlements, billing implementation, conversion, refunds, retention, and customer evidence.
2. Separate a price problem from a value, positioning, activation, or audience-quality problem.
3. Define the hypothesis: price level, packaging, plan boundaries, trial, annual discount, coupon, paywall, or upgrade path.
4. Check the autonomy policy for allowed price range, rollout scope, billing changes, and approval requirements.
5. Preserve existing customer contracts unless the policy explicitly allows migration.
6. Create a reversible change when feasible and define success metrics plus guardrails such as refund rate, churn, support load, and revenue per qualified visitor.
7. Verify billing configuration and public pricing are consistent after execution.
8. Do not declare success from checkout conversion alone; include downstream quality and revenue.