diff --git a/vendor/magento/module-page-builder/view/adminhtml/web/js/content-type/products/mass-converter/carousel-widget-directive.js b/vendor/magento/module-page-builder/view/adminhtml/web/js/content-type/products/mass-converter/carousel-widget-directive.js
index efb1c68faf..3748825ccd 100644
--- a/vendor/magento/module-page-builder/view/adminhtml/web/js/content-type/products/mass-converter/carousel-widget-directive.js
+++ b/vendor/magento/module-page-builder/view/adminhtml/web/js/content-type/products/mass-converter/carousel-widget-directive.js
@@ -38,7 +38,7 @@ define(["Magento_PageBuilder/js/mass-converter/widget-directive-abstract", "Mage
       data.carousel_products_count = attributes.products_count;
       data.sort_order = attributes.sort_order;
       data.condition_option = attributes.condition_option || "condition";
-      data[data.condition_option] = this.decodeWysiwygCharacters(attributes.condition_option_value || "");
+      data[data.condition_option] = this.decodeWysiwygCharacters(this.decodeHtmlCharacters(attributes.condition_option_value || ""));
       data.conditions_encoded = this.decodeWysiwygCharacters(attributes.conditions_encoded || "");
       data[data.condition_option + "_source"] = data.conditions_encoded;
       return data;
@@ -98,6 +98,22 @@ define(["Magento_PageBuilder/js/mass-converter/widget-directive-abstract", "Mage

     _proto.decodeWysiwygCharacters = function decodeWysiwygCharacters(content) {
       return content.replace(/\^\[/g, "{").replace(/\^\]/g, "}").replace(/`/g, "\"").replace(/\|/g, "\\").replace(/&lt;/g, "<").replace(/&gt;/g, ">");
+    }
+    /**
+     * Decode html special characters
+     *
+     * @param {string} content
+     * @returns {string}
+     */
+    ;
+
+    _proto.decodeHtmlCharacters = function decodeHtmlCharacters(content) {
+      if (content) {
+        var htmlDocument = new DOMParser().parseFromString(content, "text/html");
+        return htmlDocument.body ? htmlDocument.body.textContent : content;
+      }
+
+      return content;
     };

     return WidgetDirective;
diff --git a/vendor/magento/module-page-builder/view/adminhtml/web/js/content-type/products/mass-converter/widget-directive.js b/vendor/magento/module-page-builder/view/adminhtml/web/js/content-type/products/mass-converter/widget-directive.js
index 92b0f780ba..e97221fbda 100644
--- a/vendor/magento/module-page-builder/view/adminhtml/web/js/content-type/products/mass-converter/widget-directive.js
+++ b/vendor/magento/module-page-builder/view/adminhtml/web/js/content-type/products/mass-converter/widget-directive.js
@@ -38,7 +38,7 @@ define(["Magento_PageBuilder/js/mass-converter/widget-directive-abstract", "Mage
       data.products_count = attributes.products_count;
       data.sort_order = attributes.sort_order;
       data.condition_option = attributes.condition_option || "condition";
-      data[data.condition_option] = this.decodeWysiwygCharacters(attributes.condition_option_value || "");
+      data[data.condition_option] = this.decodeWysiwygCharacters(this.decodeHtmlCharacters(attributes.condition_option_value || ""));
       data.conditions_encoded = this.decodeWysiwygCharacters(attributes.conditions_encoded || "");
       data[data.condition_option + "_source"] = data.conditions_encoded;
       return data;
@@ -98,6 +98,22 @@ define(["Magento_PageBuilder/js/mass-converter/widget-directive-abstract", "Mage

     _proto.decodeWysiwygCharacters = function decodeWysiwygCharacters(content) {
       return content.replace(/\^\[/g, "{").replace(/\^\]/g, "}").replace(/`/g, "\"").replace(/\|/g, "\\").replace(/&lt;/g, "<").replace(/&gt;/g, ">");
+    }
+    /**
+     * Decode html special characters
+     *
+     * @param {string} content
+     * @returns {string}
+     */
+    ;
+
+    _proto.decodeHtmlCharacters = function decodeHtmlCharacters(content) {
+      if (content) {
+        var htmlDocument = new DOMParser().parseFromString(content, "text/html");
+        return htmlDocument.body ? htmlDocument.body.textContent : content;
+      }
+
+      return content;
     };

     return WidgetDirective;
diff --git a/vendor/magento/module-page-builder/view/adminhtml/web/ts/js/content-type/products/mass-converter/carousel-widget-directive.ts b/vendor/magento/module-page-builder/view/adminhtml/web/ts/js/content-type/products/mass-converter/carousel-widget-directive.ts
index 6be8e995c4..3911205bf9 100644
--- a/vendor/magento/module-page-builder/view/adminhtml/web/ts/js/content-type/products/mass-converter/carousel-widget-directive.ts
+++ b/vendor/magento/module-page-builder/view/adminhtml/web/ts/js/content-type/products/mass-converter/carousel-widget-directive.ts
@@ -30,7 +30,9 @@ export default class WidgetDirective extends BaseWidgetDirective {
         data.carousel_products_count = attributes.products_count;
         data.sort_order = attributes.sort_order;
         data.condition_option = attributes.condition_option || "condition";
-        data[data.condition_option] = this.decodeWysiwygCharacters(attributes.condition_option_value || "");
+        data[data.condition_option] = this.decodeWysiwygCharacters(
+            this.decodeHtmlCharacters(attributes.condition_option_value || ""),
+        );
         data.conditions_encoded = this.decodeWysiwygCharacters(attributes.conditions_encoded || "");
         data[data.condition_option + "_source"] = data.conditions_encoded;
         return data;
@@ -98,4 +100,20 @@ export default class WidgetDirective extends BaseWidgetDirective {
             .replace(/&lt;/g, "<")
             .replace(/&gt;/g, ">");
     }
+
+    /**
+     * Decode html special characters
+     *
+     * @param {string} content
+     * @returns {string}
+     */
+    private decodeHtmlCharacters(content: string) {
+        if (content) {
+            const htmlDocument = new DOMParser().parseFromString(content, "text/html");
+
+            return htmlDocument.body ? htmlDocument.body.textContent : content;
+        }
+
+        return content;
+    }
 }
diff --git a/vendor/magento/module-page-builder/view/adminhtml/web/ts/js/content-type/products/mass-converter/widget-directive.ts b/vendor/magento/module-page-builder/view/adminhtml/web/ts/js/content-type/products/mass-converter/widget-directive.ts
index e8bd376101..32ab4c8a09 100644
--- a/vendor/magento/module-page-builder/view/adminhtml/web/ts/js/content-type/products/mass-converter/widget-directive.ts
+++ b/vendor/magento/module-page-builder/view/adminhtml/web/ts/js/content-type/products/mass-converter/widget-directive.ts
@@ -30,7 +30,9 @@ export default class WidgetDirective extends BaseWidgetDirective {
         data.products_count = attributes.products_count;
         data.sort_order = attributes.sort_order;
         data.condition_option = attributes.condition_option || "condition";
-        data[data.condition_option] = this.decodeWysiwygCharacters(attributes.condition_option_value || "");
+        data[data.condition_option] = this.decodeWysiwygCharacters(
+            this.decodeHtmlCharacters(attributes.condition_option_value || ""),
+        );
         data.conditions_encoded = this.decodeWysiwygCharacters(attributes.conditions_encoded || "");
         data[data.condition_option + "_source"] = data.conditions_encoded;
         return data;
@@ -98,4 +100,20 @@ export default class WidgetDirective extends BaseWidgetDirective {
             .replace(/&lt;/g, "<")
             .replace(/&gt;/g, ">");
     }
+
+    /**
+     * Decode html special characters
+     *
+     * @param {string} content
+     * @returns {string}
+     */
+    private decodeHtmlCharacters(content: string) {
+        if (content) {
+            const htmlDocument = new DOMParser().parseFromString(content, "text/html");
+
+            return htmlDocument.body ? htmlDocument.body.textContent : content;
+        }
+
+        return content;
+    }
 }