diff -Nuar a/vendor/magento/module-sales-rule/Model/Coupon/Quote/UpdateCouponUsages.php b/vendor/magento/module-sales-rule/Model/Coupon/Quote/UpdateCouponUsages.php
new file mode 100644
index 00000000000..02da921e032
--- /dev/null
+++ b/vendor/magento/module-sales-rule/Model/Coupon/Quote/UpdateCouponUsages.php
@@ -0,0 +1,64 @@
+<?php
+/**
+ * Copyright © Magento, Inc. All rights reserved.
+ * See COPYING.txt for license details.
+ */
+declare(strict_types=1);
+
+namespace Magento\SalesRule\Model\Coupon\Quote;
+
+use Magento\Quote\Api\Data\CartInterface;
+use Magento\SalesRule\Model\Coupon\Usage\UpdateInfo;
+use Magento\SalesRule\Model\Coupon\Usage\UpdateInfoFactory;
+use Magento\SalesRule\Model\Service\CouponUsagePublisher;
+
+/**
+ * Updates the coupon usages from quote
+ */
+class UpdateCouponUsages
+{
+    /**
+     * @var UpdateInfoFactory
+     */
+    private $updateInfoFactory;
+
+    /**
+     * @var CouponUsagePublisher
+     */
+    private $couponUsagePublisher;
+
+    /**
+     * @param CouponUsagePublisher $couponUsagePublisher
+     * @param UpdateInfoFactory $updateInfoFactory
+     */
+    public function __construct(
+        CouponUsagePublisher $couponUsagePublisher,
+        UpdateInfoFactory $updateInfoFactory
+    ) {
+        $this->couponUsagePublisher = $couponUsagePublisher;
+        $this->updateInfoFactory = $updateInfoFactory;
+    }
+
+    /**
+     * Executes the current command
+     *
+     * @param CartInterface $quote
+     * @param bool $increment
+     * @return void
+     */
+    public function execute(CartInterface $quote, bool $increment): void
+    {
+        if (!$quote->getAppliedRuleIds()) {
+            return;
+        }
+
+        /** @var UpdateInfo $updateInfo */
+        $updateInfo = $this->updateInfoFactory->create();
+        $updateInfo->setAppliedRuleIds(explode(',', $quote->getAppliedRuleIds()));
+        $updateInfo->setCouponCode((string)$quote->getCouponCode());
+        $updateInfo->setCustomerId((int)$quote->getCustomerId());
+        $updateInfo->setIsIncrement($increment);
+
+        $this->couponUsagePublisher->publish($updateInfo);
+    }
+}
diff -Nuar a/vendor/magento/module-sales-rule/Model/Coupon/UpdateCouponUsages.php b/vendor/magento/module-sales-rule/Model/Coupon/UpdateCouponUsages.php
index 3236c80e1b7..1645f205d1e 100644
--- a/vendor/magento/module-sales-rule/Model/Coupon/UpdateCouponUsages.php
+++ b/vendor/magento/module-sales-rule/Model/Coupon/UpdateCouponUsages.php
@@ -8,56 +8,39 @@ declare(strict_types=1);
 namespace Magento\SalesRule\Model\Coupon;
 
 use Magento\Sales\Api\Data\OrderInterface;
-use Magento\SalesRule\Model\Coupon;
-use Magento\SalesRule\Model\ResourceModel\Coupon\Usage;
-use Magento\SalesRule\Model\Rule\CustomerFactory;
-use Magento\SalesRule\Model\RuleFactory;
+use Magento\SalesRule\Model\Coupon\Usage\Processor as CouponUsageProcessor;
+use Magento\SalesRule\Model\Coupon\Usage\UpdateInfo;
+use Magento\SalesRule\Model\Coupon\Usage\UpdateInfoFactory;
 
 /**
- * Updates the coupon usages.
+ * Updates the coupon usages
  */
 class UpdateCouponUsages
 {
     /**
-     * @var RuleFactory
+     * @var CouponUsageProcessor
      */
-    private $ruleFactory;
+    private $couponUsageProcessor;
 
     /**
-     * @var RuleFactory
+     * @var UpdateInfoFactory
      */
-    private $ruleCustomerFactory;
+    private $updateInfoFactory;
 
     /**
-     * @var Coupon
-     */
-    private $coupon;
-
-    /**
-     * @var Usage
-     */
-    private $couponUsage;
-
-    /**
-     * @param RuleFactory $ruleFactory
-     * @param CustomerFactory $ruleCustomerFactory
-     * @param Coupon $coupon
-     * @param Usage $couponUsage
+     * @param CouponUsageProcessor $couponUsageProcessor
+     * @param UpdateInfoFactory $updateInfoFactory
      */
     public function __construct(
-        RuleFactory $ruleFactory,
-        CustomerFactory $ruleCustomerFactory,
-        Coupon $coupon,
-        Usage $couponUsage
+        CouponUsageProcessor $couponUsageProcessor,
+        UpdateInfoFactory $updateInfoFactory
     ) {
-        $this->ruleFactory = $ruleFactory;
-        $this->ruleCustomerFactory = $ruleCustomerFactory;
-        $this->coupon = $coupon;
-        $this->couponUsage = $couponUsage;
+        $this->couponUsageProcessor = $couponUsageProcessor;
+        $this->updateInfoFactory = $updateInfoFactory;
     }
 
     /**
-     * Executes the current command.
+     * Executes the current command
      *
      * @param OrderInterface $subject
      * @param bool $increment
@@ -68,86 +51,16 @@ class UpdateCouponUsages
         if (!$subject || !$subject->getAppliedRuleIds()) {
             return $subject;
         }
-        // lookup rule ids
-        $ruleIds = explode(',', $subject->getAppliedRuleIds());
-        $ruleIds = array_unique($ruleIds);
-        $customerId = (int)$subject->getCustomerId();
-        // use each rule (and apply to customer, if applicable)
-        foreach ($ruleIds as $ruleId) {
-            if (!$ruleId) {
-                continue;
-            }
-            $this->updateRuleUsages($increment, (int)$ruleId, $customerId);
-        }
-        $this->updateCouponUsages($subject, $increment, $customerId);
-
-        return $subject;
-    }
 
-    /**
-     * Update the number of rule usages.
-     *
-     * @param bool $increment
-     * @param int $ruleId
-     * @param int $customerId
-     */
-    private function updateRuleUsages(bool $increment, int $ruleId, int $customerId)
-    {
-        /** @var \Magento\SalesRule\Model\Rule $rule */
-        $rule = $this->ruleFactory->create();
-        $rule->load($ruleId);
-        if ($rule->getId()) {
-            $rule->loadCouponCode();
-            if ($increment || $rule->getTimesUsed() > 0) {
-                $rule->setTimesUsed($rule->getTimesUsed() + ($increment ? 1 : -1));
-                $rule->save();
-            }
-            if ($customerId) {
-                $this->updateCustomerRuleUsages($increment, $ruleId, $customerId);
-            }
-        }
-    }
+        /** @var UpdateInfo $updateInfo */
+        $updateInfo = $this->updateInfoFactory->create();
+        $updateInfo->setAppliedRuleIds(explode(',', $subject->getAppliedRuleIds()));
+        $updateInfo->setCouponCode((string)$subject->getCouponCode());
+        $updateInfo->setCustomerId((int)$subject->getCustomerId());
+        $updateInfo->setIsIncrement($increment);
 
-    /**
-     * Update the number of rule usages per customer.
-     *
-     * @param bool $increment
-     * @param int $ruleId
-     * @param int $customerId
-     */
-    private function updateCustomerRuleUsages(bool $increment, int $ruleId, int $customerId): void
-    {
-        /** @var \Magento\SalesRule\Model\Rule\Customer $ruleCustomer */
-        $ruleCustomer = $this->ruleCustomerFactory->create();
-        $ruleCustomer->loadByCustomerRule($customerId, $ruleId);
-        if ($ruleCustomer->getId()) {
-            if ($increment || $ruleCustomer->getTimesUsed() > 0) {
-                $ruleCustomer->setTimesUsed($ruleCustomer->getTimesUsed() + ($increment ? 1 : -1));
-            }
-        } elseif ($increment) {
-            $ruleCustomer->setCustomerId($customerId)->setRuleId($ruleId)->setTimesUsed(1);
-        }
-        $ruleCustomer->save();
-    }
+        $this->couponUsageProcessor->process($updateInfo);
 
-    /**
-     * Update the number of coupon usages.
-     *
-     * @param OrderInterface $subject
-     * @param bool $increment
-     * @param int $customerId
-     */
-    private function updateCouponUsages(OrderInterface $subject, bool $increment, int $customerId): void
-    {
-        $this->coupon->load($subject->getCouponCode(), 'code');
-        if ($this->coupon->getId()) {
-            if ($increment || $this->coupon->getTimesUsed() > 0) {
-                $this->coupon->setTimesUsed($this->coupon->getTimesUsed() + ($increment ? 1 : -1));
-                $this->coupon->save();
-            }
-            if ($customerId) {
-                $this->couponUsage->updateCustomerCouponTimesUsed($customerId, $this->coupon->getId(), $increment);
-            }
-        }
+        return $subject;
     }
 }
diff -Nuar a/vendor/magento/module-sales-rule/Model/Coupon/Usage/Processor.php b/vendor/magento/module-sales-rule/Model/Coupon/Usage/Processor.php
new file mode 100644
index 00000000000..90a456d5ff8
--- /dev/null
+++ b/vendor/magento/module-sales-rule/Model/Coupon/Usage/Processor.php
@@ -0,0 +1,149 @@
+<?php
+/**
+ * Copyright © Magento, Inc. All rights reserved.
+ * See COPYING.txt for license details.
+ */
+declare(strict_types=1);
+
+namespace Magento\SalesRule\Model\Coupon\Usage;
+
+use Magento\SalesRule\Model\Coupon;
+use Magento\SalesRule\Model\ResourceModel\Coupon\Usage;
+use Magento\SalesRule\Model\Rule\CustomerFactory;
+use Magento\SalesRule\Model\RuleFactory;
+
+/**
+ * Processor to update coupon usage
+ */
+class Processor
+{
+    /**
+     * @var RuleFactory
+     */
+    private $ruleFactory;
+
+    /**
+     * @var RuleFactory
+     */
+    private $ruleCustomerFactory;
+
+    /**
+     * @var Coupon
+     */
+    private $coupon;
+
+    /**
+     * @var Usage
+     */
+    private $couponUsage;
+
+    /**
+     * @param RuleFactory $ruleFactory
+     * @param CustomerFactory $ruleCustomerFactory
+     * @param Coupon $coupon
+     * @param Usage $couponUsage
+     */
+    public function __construct(
+        RuleFactory $ruleFactory,
+        CustomerFactory $ruleCustomerFactory,
+        Coupon $coupon,
+        Usage $couponUsage
+    ) {
+        $this->ruleFactory = $ruleFactory;
+        $this->ruleCustomerFactory = $ruleCustomerFactory;
+        $this->coupon = $coupon;
+        $this->couponUsage = $couponUsage;
+    }
+
+    /**
+     * Update coupon usage
+     *
+     * @param UpdateInfo $updateInfo
+     */
+    public function process(UpdateInfo $updateInfo): void
+    {
+        if (empty($updateInfo->getAppliedRuleIds())) {
+            return;
+        }
+
+        if (!empty($updateInfo->getCouponCode())) {
+            $this->updateCouponUsages($updateInfo);
+        }
+        $isIncrement = $updateInfo->isIncrement();
+        $customerId = $updateInfo->getCustomerId();
+        // use each rule (and apply to customer, if applicable)
+        foreach (array_unique($updateInfo->getAppliedRuleIds()) as $ruleId) {
+            if (!(int)$ruleId) {
+                continue;
+            }
+            $this->updateRuleUsages($isIncrement, (int)$ruleId);
+            if ($customerId) {
+                $this->updateCustomerRuleUsages($isIncrement, (int)$ruleId, $customerId);
+            }
+        }
+    }
+
+    /**
+     * Update the number of coupon usages
+     *
+     * @param UpdateInfo $updateInfo
+     */
+    private function updateCouponUsages(UpdateInfo $updateInfo): void
+    {
+        $isIncrement = $updateInfo->isIncrement();
+        $this->coupon->load($updateInfo->getCouponCode(), 'code');
+        if ($this->coupon->getId()) {
+            if ($updateInfo->isIncrement() || $this->coupon->getTimesUsed() > 0) {
+                $this->coupon->setTimesUsed($this->coupon->getTimesUsed() + ($isIncrement ? 1 : -1));
+                $this->coupon->save();
+            }
+            if ($updateInfo->getCustomerId()) {
+                $this->couponUsage->updateCustomerCouponTimesUsed(
+                    $updateInfo->getCustomerId(),
+                    $this->coupon->getId(),
+                    $isIncrement
+                );
+            }
+        }
+    }
+
+    /**
+     * Update the number of rule usages
+     *
+     * @param bool $isIncrement
+     * @param int $ruleId
+     */
+    private function updateRuleUsages(bool $isIncrement, int $ruleId): void
+    {
+        $rule = $this->ruleFactory->create();
+        $rule->load($ruleId);
+        if ($rule->getId()) {
+            $rule->loadCouponCode();
+            if ($isIncrement || $rule->getTimesUsed() > 0) {
+                $rule->setTimesUsed($rule->getTimesUsed() + ($isIncrement ? 1 : -1));
+                $rule->save();
+            }
+        }
+    }
+
+    /**
+     * Update the number of rule usages per customer
+     *
+     * @param bool $isIncrement
+     * @param int $ruleId
+     * @param int $customerId
+     */
+    private function updateCustomerRuleUsages(bool $isIncrement, int $ruleId, int $customerId): void
+    {
+        $ruleCustomer = $this->ruleCustomerFactory->create();
+        $ruleCustomer->loadByCustomerRule($customerId, $ruleId);
+        if ($ruleCustomer->getId()) {
+            if ($isIncrement || $ruleCustomer->getTimesUsed() > 0) {
+                $ruleCustomer->setTimesUsed($ruleCustomer->getTimesUsed() + ($isIncrement ? 1 : -1));
+            }
+        } elseif ($isIncrement) {
+            $ruleCustomer->setCustomerId($customerId)->setRuleId($ruleId)->setTimesUsed(1);
+        }
+        $ruleCustomer->save();
+    }
+}
diff -Nuar a/vendor/magento/module-sales-rule/Model/Coupon/Usage/UpdateInfo.php b/vendor/magento/module-sales-rule/Model/Coupon/Usage/UpdateInfo.php
new file mode 100644
index 00000000000..328093ca1af
--- /dev/null
+++ b/vendor/magento/module-sales-rule/Model/Coupon/Usage/UpdateInfo.php
@@ -0,0 +1,107 @@
+<?php
+/**
+ * Copyright © Magento, Inc. All rights reserved.
+ * See COPYING.txt for license details.
+ */
+declare(strict_types=1);
+
+namespace Magento\SalesRule\Model\Coupon\Usage;
+
+use Magento\Framework\DataObject;
+
+/**
+ * Coupon usages info to update
+ */
+class UpdateInfo extends DataObject
+{
+    private const APPLIED_RULE_IDS_KEY = 'applied_rule_ids';
+    private const COUPON_CODE_KEY = 'coupon_code';
+    private const CUSTOMER_ID_KEY = 'customer_id';
+    private const IS_INCREMENT_KEY = 'is_increment';
+
+    /**
+     * Get applied rule ids
+     *
+     * @return array
+     */
+    public function getAppliedRuleIds(): array
+    {
+        return (array)$this->getData(self::APPLIED_RULE_IDS_KEY);
+    }
+
+    /**
+     * Set applied rule ids
+     *
+     * @param array $value
+     * @return void
+     */
+    public function setAppliedRuleIds(array $value): void
+    {
+        $this->setData(self::APPLIED_RULE_IDS_KEY, $value);
+    }
+
+    /**
+     * Get coupon code
+     *
+     * @return string
+     */
+    public function getCouponCode(): string
+    {
+        return (string)$this->getData(self::COUPON_CODE_KEY);
+    }
+
+    /**
+     * Set coupon code
+     *
+     * @param string $value
+     * @return void
+     */
+    public function setCouponCode(string $value): void
+    {
+        $this->setData(self::COUPON_CODE_KEY, $value);
+    }
+
+    /**
+     * Get customer id
+     *
+     * @return int|null
+     */
+    public function getCustomerId(): ?int
+    {
+        return $this->getData(self::CUSTOMER_ID_KEY) !== null
+            ? (int) $this->getData(self::CUSTOMER_ID_KEY)
+            : null;
+    }
+
+    /**
+     * Set customer id
+     *
+     * @param int|null $value
+     * @return void
+     */
+    public function setCustomerId(?int $value): void
+    {
+        $this->setData(self::CUSTOMER_ID_KEY, $value);
+    }
+
+    /**
+     * Get update mode: increment - true, decrement - false
+     *
+     * @return bool
+     */
+    public function isIncrement(): bool
+    {
+        return (bool)$this->getData(self::IS_INCREMENT_KEY);
+    }
+
+    /**
+     * Set update mode: increment - true, decrement - false
+     *
+     * @param bool $value
+     * @return void
+     */
+    public function setIsIncrement(bool $value): void
+    {
+        $this->setData(self::IS_INCREMENT_KEY, $value);
+    }
+}
diff -Nuar a/vendor/magento/module-sales-rule/Model/CouponUsageConsumer.php b/vendor/magento/module-sales-rule/Model/CouponUsageConsumer.php
new file mode 100644
index 00000000000..0520cb658e4
--- /dev/null
+++ b/vendor/magento/module-sales-rule/Model/CouponUsageConsumer.php
@@ -0,0 +1,102 @@
+<?php
+/**
+ * Copyright © Magento, Inc. All rights reserved.
+ * See COPYING.txt for license details.
+ */
+declare(strict_types=1);
+
+namespace Magento\SalesRule\Model;
+
+use Magento\SalesRule\Model\Coupon\Usage\UpdateInfoFactory;
+use Magento\SalesRule\Model\Coupon\Usage\Processor as CouponUsageProcessor;
+use Magento\AsynchronousOperations\Api\Data\OperationInterface;
+use Magento\Framework\Serialize\SerializerInterface;
+use Magento\Framework\EntityManager\EntityManager;
+use Magento\Framework\Exception\NotFoundException;
+use Psr\Log\LoggerInterface;
+
+/**
+ * Consumer for coupon usage update
+ */
+class CouponUsageConsumer
+{
+    /**
+     * @var SerializerInterface
+     */
+    private $serializer;
+
+    /**
+     * @var LoggerInterface
+     */
+    private $logger;
+
+    /**
+     * @var CouponUsageProcessor
+     */
+    private $processor;
+
+    /**
+     * @var EntityManager
+     */
+    private $entityManager;
+
+    /**
+     * @var UpdateInfoFactory
+     */
+    private $updateInfoFactory;
+
+    /**
+     * @param UpdateInfoFactory $updateInfoFactory
+     * @param CouponUsageProcessor $processor
+     * @param LoggerInterface $logger
+     * @param SerializerInterface $serializer
+     * @param EntityManager $entityManager
+     */
+    public function __construct(
+        UpdateInfoFactory $updateInfoFactory,
+        CouponUsageProcessor $processor,
+        LoggerInterface $logger,
+        SerializerInterface $serializer,
+        EntityManager $entityManager
+    ) {
+        $this->updateInfoFactory = $updateInfoFactory;
+        $this->processor = $processor;
+        $this->logger = $logger;
+        $this->serializer = $serializer;
+        $this->entityManager = $entityManager;
+    }
+
+    /**
+     * Process coupon usage update
+     *
+     * @param OperationInterface $operation
+     * @return void
+     * @throws \Exception
+     */
+    public function process(OperationInterface $operation): void
+    {
+        try {
+            $serializedData = $operation->getSerializedData();
+            $data = $this->serializer->unserialize($serializedData);
+            $updateInfo = $this->updateInfoFactory->create();
+            $updateInfo->setData($data);
+            $this->processor->process($updateInfo);
+        } catch (NotFoundException $e) {
+            $this->logger->critical($e->getMessage());
+            $status = OperationInterface::STATUS_TYPE_NOT_RETRIABLY_FAILED;
+            $errorCode = $e->getCode();
+            $message = $e->getMessage();
+        } catch (\Exception $e) {
+            $this->logger->critical($e->getMessage());
+            $status = OperationInterface::STATUS_TYPE_NOT_RETRIABLY_FAILED;
+            $errorCode = $e->getCode();
+            $message = __('Sorry, something went wrong during rule usage update. Please see log for details.');
+        }
+
+        $operation->setStatus($status ?? OperationInterface::STATUS_TYPE_COMPLETE)
+            ->setErrorCode($errorCode ?? null)
+            ->setResultMessage($message ?? null);
+
+        $this->entityManager->save($operation);
+    }
+}
diff -Nuar a/vendor/magento/module-sales-rule/Model/Service/CouponUsagePublisher.php b/vendor/magento/module-sales-rule/Model/Service/CouponUsagePublisher.php
new file mode 100644
index 00000000000..1d1bbb1f63e
--- /dev/null
+++ b/vendor/magento/module-sales-rule/Model/Service/CouponUsagePublisher.php
@@ -0,0 +1,99 @@
+<?php
+/**
+ * Copyright © Magento, Inc. All rights reserved.
+ * See COPYING.txt for license details.
+ */
+declare(strict_types=1);
+
+namespace Magento\SalesRule\Model\Service;
+
+use Magento\Framework\Bulk\BulkManagementInterface;
+use Magento\AsynchronousOperations\Api\Data\OperationInterfaceFactory;
+use Magento\Framework\DataObject\IdentityGeneratorInterface;
+use Magento\Framework\Serialize\SerializerInterface;
+use Magento\Framework\Bulk\OperationInterface;
+use Magento\Authorization\Model\UserContextInterface;
+use Magento\SalesRule\Model\Coupon\Usage\UpdateInfo;
+
+/**
+ * Scheduler for coupon usage queue
+ */
+class CouponUsagePublisher
+{
+    private const TOPIC_NAME = 'sales.rule.update.coupon.usage';
+
+    /**
+     * @var BulkManagementInterface
+     */
+    private $bulkManagement;
+
+    /**
+     * @var OperationInterfaceFactory
+     */
+    private $operationFactory;
+
+    /**
+     * @var IdentityGeneratorInterface
+     */
+    private $identityService;
+
+    /**
+     * @var SerializerInterface
+     */
+    private $serializer;
+
+    /**
+     * @var UserContextInterface
+     */
+    private $userContext;
+
+    /**
+     * @param BulkManagementInterface $bulkManagement
+     * @param OperationInterfaceFactory $operartionFactory
+     * @param IdentityGeneratorInterface $identityService
+     * @param SerializerInterface $serializer
+     * @param UserContextInterface $userContext
+     */
+    public function __construct(
+        BulkManagementInterface $bulkManagement,
+        OperationInterfaceFactory $operartionFactory,
+        IdentityGeneratorInterface $identityService,
+        SerializerInterface $serializer,
+        UserContextInterface $userContext
+    ) {
+        $this->bulkManagement = $bulkManagement;
+        $this->operationFactory = $operartionFactory;
+        $this->identityService = $identityService;
+        $this->serializer = $serializer;
+        $this->userContext = $userContext;
+    }
+
+    /**
+     * Publish sales rule usage info into the queue
+     *
+     * @param string $updateInfo
+     * @return boolean
+     */
+    public function publish(UpdateInfo $updateInfo): bool
+    {
+        $bulkUuid = $this->identityService->generateId();
+        $bulkDescription = __('Rule processing: %1', implode(',', $updateInfo->getAppliedRuleIds()));
+
+        $data = [
+            'data' => [
+                'bulk_uuid' => $bulkUuid,
+                'topic_name' => self::TOPIC_NAME,
+                'serialized_data' => $this->serializer->serialize($updateInfo->getData()),
+                'status' => OperationInterface::STATUS_TYPE_OPEN,
+            ]
+        ];
+        $operation = $this->operationFactory->create($data);
+
+        return $this->bulkManagement->scheduleBulk(
+            $bulkUuid,
+            [$operation],
+            $bulkDescription,
+            $this->userContext->getUserId()
+        );
+    }
+}
diff -Nuar a/vendor/magento/module-sales-rule/Observer/AssignCouponDataAfterOrderCustomerAssignObserver.php b/vendor/magento/module-sales-rule/Observer/AssignCouponDataAfterOrderCustomerAssignObserver.php
index 2d771e4560f..1d416fbcf4f 100644
--- a/vendor/magento/module-sales-rule/Observer/AssignCouponDataAfterOrderCustomerAssignObserver.php
+++ b/vendor/magento/module-sales-rule/Observer/AssignCouponDataAfterOrderCustomerAssignObserver.php
@@ -45,9 +45,10 @@ class AssignCouponDataAfterOrderCustomerAssignObserver implements ObserverInterf
         $event = $observer->getEvent();
         /** @var OrderInterface $order */
         $order = $event->getData(self::EVENT_KEY_ORDER);
-
-        if ($order->getCustomerId()) {
-            $this->updateCouponUsages->execute($order, true);
+        if (!$order->getCustomerId()) {
+            return;
         }
+
+        $this->updateCouponUsages->execute($order, true);
     }
 }
diff -Nuar a/vendor/magento/module-sales-rule/Observer/CouponUsagesDecrement.php b/vendor/magento/module-sales-rule/Observer/CouponUsagesDecrement.php
new file mode 100644
index 00000000000..d0c71994058
--- /dev/null
+++ b/vendor/magento/module-sales-rule/Observer/CouponUsagesDecrement.php
@@ -0,0 +1,42 @@
+<?php
+/**
+ * Copyright © Magento, Inc. All rights reserved.
+ * See COPYING.txt for license details.
+ */
+declare(strict_types=1);
+
+namespace Magento\SalesRule\Observer;
+
+use Magento\Framework\Event\Observer as EventObserver;
+use Magento\Framework\Event\ObserverInterface;
+use Magento\Quote\Api\Data\CartInterface;
+use Magento\SalesRule\Model\Coupon\Quote\UpdateCouponUsages;
+
+/**
+ * Decrement number of coupon usages after error of placing order
+ */
+class CouponUsagesDecrement implements ObserverInterface
+{
+    /**
+     * @var UpdateCouponUsages
+     */
+    private $updateCouponUsages;
+
+    /**
+     * @param UpdateCouponUsages $updateCouponUsages
+     */
+    public function __construct(UpdateCouponUsages $updateCouponUsages)
+    {
+        $this->updateCouponUsages = $updateCouponUsages;
+    }
+
+    /**
+     * @inheritdoc
+     */
+    public function execute(EventObserver $observer)
+    {
+        /** @var CartInterface $quote */
+        $quote = $observer->getQuote();
+        $this->updateCouponUsages->execute($quote, false);
+    }
+}
diff -Nuar a/vendor/magento/module-sales-rule/Plugin/CouponUsagesDecrement.php b/vendor/magento/module-sales-rule/Plugin/CouponUsagesDecrement.php
index 87a7c2ed1bd..3be801a2884 100644
--- a/vendor/magento/module-sales-rule/Plugin/CouponUsagesDecrement.php
+++ b/vendor/magento/module-sales-rule/Plugin/CouponUsagesDecrement.php
@@ -49,11 +49,13 @@ class CouponUsagesDecrement
      */
     public function afterCancel(OrderService $subject, bool $result, $orderId): bool
     {
-        $order = $this->orderRepository->get($orderId);
-        if ($result) {
-            $this->updateCouponUsages->execute($order, false);
+        if (!$result) {
+            return $result;
         }
 
+        $order = $this->orderRepository->get($orderId);
+        $this->updateCouponUsages->execute($order, false);
+
         return $result;
     }
 }
diff -Nuar a/vendor/magento/module-sales-rule/Plugin/CouponUsagesIncrement.php b/vendor/magento/module-sales-rule/Plugin/CouponUsagesIncrement.php
index 14bbb5fce02..66a32f37eee 100644
--- a/vendor/magento/module-sales-rule/Plugin/CouponUsagesIncrement.php
+++ b/vendor/magento/module-sales-rule/Plugin/CouponUsagesIncrement.php
@@ -7,12 +7,13 @@ declare(strict_types=1);
 
 namespace Magento\SalesRule\Plugin;
 
-use Magento\Sales\Api\Data\OrderInterface;
-use Magento\Sales\Model\Service\OrderService;
-use Magento\SalesRule\Model\Coupon\UpdateCouponUsages;
+use Magento\Framework\Exception\NoSuchEntityException;
+use Magento\Quote\Model\Quote;
+use Magento\Quote\Model\QuoteManagement;
+use Magento\SalesRule\Model\Coupon\Quote\UpdateCouponUsages;
 
 /**
- * Increments number of coupon usages after placing order.
+ * Increments number of coupon usages before placing order
  */
 class CouponUsagesIncrement
 {
@@ -24,24 +25,28 @@ class CouponUsagesIncrement
     /**
      * @param UpdateCouponUsages $updateCouponUsages
      */
-    public function __construct(
-        UpdateCouponUsages $updateCouponUsages
-    ) {
+    public function __construct(UpdateCouponUsages $updateCouponUsages)
+    {
         $this->updateCouponUsages = $updateCouponUsages;
     }
 
     /**
-     * Increments number of coupon usages after placing order.
+     * Increments number of coupon usages before placing order
      *
-     * @param OrderService $subject
-     * @param OrderInterface $result
-     * @return OrderInterface
+     * @param QuoteManagement $subject
+     * @param Quote $quote
+     * @param array $orderData
+     * @return void
      * @SuppressWarnings(PHPMD.UnusedFormalParameter)
+     * @throws NoSuchEntityException
      */
-    public function afterPlace(OrderService $subject, OrderInterface $result): OrderInterface
+    public function beforeSubmit(QuoteManagement $subject, Quote $quote, $orderData = [])
     {
-        $this->updateCouponUsages->execute($result, true);
+        /* if coupon code has been canceled then need to notify the customer */
+        if (!$quote->getCouponCode() && $quote->dataHasChangedFor('coupon_code')) {
+            throw new NoSuchEntityException(__("The coupon code isn't valid. Verify the code and try again."));
+        }
 
-        return $result;
+        $this->updateCouponUsages->execute($quote, true);
     }
 }
diff -Nuar a/vendor/magento/module-sales-rule/etc/communication.xml b/vendor/magento/module-sales-rule/etc/communication.xml
index 4c905fa83e2..786e866f0e3 100644
--- a/vendor/magento/module-sales-rule/etc/communication.xml
+++ b/vendor/magento/module-sales-rule/etc/communication.xml
@@ -9,4 +9,7 @@
     <topic name="sales_rule.codegenerator" request="Magento\SalesRule\Api\Data\CouponGenerationSpecInterface">
         <handler name="codegeneratorProcessor" type="Magento\SalesRule\Model\Coupon\Consumer" method="process" />
     </topic>
+    <topic name="sales.rule.update.coupon.usage" request="Magento\AsynchronousOperations\Api\Data\OperationInterface">
+        <handler name="sales.rule.update.coupon.usage" type="Magento\SalesRule\Model\CouponUsageConsumer" method="process" />
+    </topic>
 </config>
diff -Nuar a/vendor/magento/module-sales-rule/etc/di.xml b/vendor/magento/module-sales-rule/etc/di.xml
index 6333ae1c644..9e0d6caffb8 100644
--- a/vendor/magento/module-sales-rule/etc/di.xml
+++ b/vendor/magento/module-sales-rule/etc/di.xml
@@ -189,6 +189,8 @@
     </type>
     <type name="Magento\Sales\Model\Service\OrderService">
         <plugin name="coupon_uses_decrement_plugin" type="Magento\SalesRule\Plugin\CouponUsagesDecrement" />
+    </type>
+    <type name="\Magento\Quote\Model\QuoteManagement">
         <plugin name="coupon_uses_increment_plugin" type="Magento\SalesRule\Plugin\CouponUsagesIncrement" sortOrder="20"/>
     </type>
     <preference
diff -Nuar a/vendor/magento/module-sales-rule/etc/events.xml b/vendor/magento/module-sales-rule/etc/events.xml
index 5f899fb0cca..0938c033c33 100644
--- a/vendor/magento/module-sales-rule/etc/events.xml
+++ b/vendor/magento/module-sales-rule/etc/events.xml
@@ -36,4 +36,7 @@
     <event name="salesrule_rule_delete_after">
         <observer name="salesrule_quote_recollect_totals_on_delete" instance="\Magento\SalesRule\Observer\RuleQuoteRecollectTotalsObserver" />
     </event>
+    <event name="sales_model_service_quote_submit_failure">
+        <observer name="sales_rule_decrement_coupon_usage_quote_submit_failure" instance="\Magento\SalesRule\Observer\CouponUsagesDecrement" />
+    </event>
 </config>
diff -Nuar a/vendor/magento/module-sales-rule/etc/queue.xml b/vendor/magento/module-sales-rule/etc/queue.xml
index 8217a0b9f6c..87dce71b530 100644
--- a/vendor/magento/module-sales-rule/etc/queue.xml
+++ b/vendor/magento/module-sales-rule/etc/queue.xml
@@ -9,4 +9,7 @@
     <broker topic="sales_rule.codegenerator" exchange="magento-db" type="db">
         <queue name="codegenerator" consumer="codegeneratorProcessor" consumerInstance="Magento\Framework\MessageQueue\Consumer" handler="Magento\SalesRule\Model\Coupon\Consumer::process"/>
     </broker>
+    <broker topic="sales.rule.update.coupon.usage" exchange="magento-db" type="db">
+        <queue name="sales.rule.update.coupon.usage" consumer="sales.rule.update.coupon.usage" consumerInstance="Magento\Framework\MessageQueue\Consumer" handler="Magento\SalesRule\Model\CouponUsageConsumer::process"/>
+    </broker>
 </config>
diff -Nuar a/vendor/magento/module-sales-rule/etc/queue_consumer.xml b/vendor/magento/module-sales-rule/etc/queue_consumer.xml
index 9eb585f48e8..bcebaf6a543 100644
--- a/vendor/magento/module-sales-rule/etc/queue_consumer.xml
+++ b/vendor/magento/module-sales-rule/etc/queue_consumer.xml
@@ -7,4 +7,5 @@
 -->
 <config xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:noNamespaceSchemaLocation="urn:magento:framework-message-queue:etc/consumer.xsd">
     <consumer name="codegeneratorProcessor" queue="codegenerator" connection="db" maxMessages="5000" consumerInstance="Magento\Framework\MessageQueue\Consumer" handler="Magento\SalesRule\Model\Coupon\Consumer::process" />
+    <consumer name="sales.rule.update.coupon.usage" queue="sales.rule.update.coupon.usage" connection="db" maxMessages="5000" consumerInstance="Magento\Framework\MessageQueue\Consumer" handler="Magento\SalesRule\Model\CouponUsageConsumer::process" />
 </config>
diff -Nuar a/vendor/magento/module-sales-rule/etc/queue_publisher.xml b/vendor/magento/module-sales-rule/etc/queue_publisher.xml
index 0863fba2307..f1b8bddf2c0 100644
--- a/vendor/magento/module-sales-rule/etc/queue_publisher.xml
+++ b/vendor/magento/module-sales-rule/etc/queue_publisher.xml
@@ -9,4 +9,7 @@
     <publisher topic="sales_rule.codegenerator">
         <connection name="db" exchange="magento-db" />
     </publisher>
+    <publisher topic="sales.rule.update.coupon.usage">
+        <connection name="db" exchange="magento-db" />
+    </publisher>
 </config>
diff -Nuar a/vendor/magento/module-sales-rule/etc/queue_topology.xml b/vendor/magento/module-sales-rule/etc/queue_topology.xml
index fd6a9bf3672..3902c8a3ab3 100644
--- a/vendor/magento/module-sales-rule/etc/queue_topology.xml
+++ b/vendor/magento/module-sales-rule/etc/queue_topology.xml
@@ -8,5 +8,6 @@
 <config xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:noNamespaceSchemaLocation="urn:magento:framework-message-queue:etc/topology.xsd">
     <exchange name="magento-db" type="topic" connection="db">
         <binding id="codegeneratorBinding" topic="sales_rule.codegenerator" destinationType="queue" destination="codegenerator"/>
+        <binding id="couponUsageBinding" topic="sales.rule.update.coupon.usage" destinationType="queue" destination="sales.rule.update.coupon.usage"/>
     </exchange>
 </config>
diff -Nuar a/vendor/magento/module-sales-rule/view/frontend/requirejs-config.js b/vendor/magento/module-sales-rule/view/frontend/requirejs-config.js
index 13b701c6fe6..628d87ec779 100644
--- a/vendor/magento/module-sales-rule/view/frontend/requirejs-config.js
+++ b/vendor/magento/module-sales-rule/view/frontend/requirejs-config.js
@@ -8,6 +8,9 @@ var config = {
         mixins: {
             'Magento_Checkout/js/action/select-payment-method': {
                 'Magento_SalesRule/js/action/select-payment-method-mixin': true
+            },
+            'Magento_Checkout/js/action/place-order': {
+                'Magento_SalesRule/js/model/place-order-mixin': true
             }
         }
     }
diff -Nuar a/vendor/magento/module-sales-rule/view/frontend/web/js/model/place-order-mixin.js b/vendor/magento/module-sales-rule/view/frontend/web/js/model/place-order-mixin.js
new file mode 100644
index 00000000000..da4de3fa19c
--- /dev/null
+++ b/vendor/magento/module-sales-rule/view/frontend/web/js/model/place-order-mixin.js
@@ -0,0 +1,42 @@
+/**
+ * Copyright © Magento, Inc. All rights reserved.
+ * See COPYING.txt for license details.
+ */
+define([
+    'jquery',
+    'mage/utils/wrapper',
+    'Magento_Checkout/js/model/quote',
+    'Magento_SalesRule/js/model/coupon',
+    'Magento_Checkout/js/action/get-totals'
+], function ($, wrapper, quote, coupon, getTotalsAction) {
+    'use strict';
+
+    return function (placeOrderAction) {
+        return wrapper.wrap(placeOrderAction, function (originalAction, paymentData, messageContainer) {
+            var result;
+
+            $.when(
+                result = originalAction(paymentData, messageContainer)
+            ).fail(
+                function () {
+                    var deferred = $.Deferred(),
+
+                        /**
+                         * Update coupon form
+                         */
+                        updateCouponCallback = function () {
+                            if (quote.totals() && !quote.totals()['coupon_code']) {
+                                coupon.setCouponCode('');
+                                coupon.setIsApplied(false);
+                            }
+                        };
+
+                    getTotalsAction([], deferred);
+                    $.when(deferred).done(updateCouponCallback);
+                }
+            );
+
+            return result;
+        });
+    };
+});