---
name: brand-naming
description: Generate or narrow brand, company, product, and feature names using strategic fit, phonetics, distinctiveness, and verification checks.
---

# Brand Naming

## Boundary

Create and screen candidates, but do not promise domain availability, trademark clearance, cultural safety, or legal registrability.

## Required Inputs

- Entity being named and category context
- Audience, positioning, values, personality, and naming constraints
- Required meanings, prohibited associations, languages, and markets
- Known competitor names and desired degree of category fit

## Workflow

1. Write the naming brief and non-negotiable constraints.
2. Generate candidates across descriptive, suggestive, experiential, and invented approaches.
3. Remove confusing, imitative, hard-to-say, or strategically empty names.
4. Score survivors for fit, distinctiveness, pronunciation, spelling, memorability, extensibility, and risk.
5. Test spoken, written, search-result, and mistaken-hearing scenarios.
6. Create a verification queue for domain, company registry, trademark, language, and stakeholder checks.

## Output

1. **Naming brief**
2. **Grouped longlist**
3. **Scored shortlist with rationale**
4. **Verification checklist and unresolved risks**

## Quality Gate

- Candidates reflect the strategy rather than fashion.
- No availability or legal claim is asserted without verification.
- Negative meanings and pronunciation risks are visible.
- The final recommendation includes credible alternatives.