---
name: sales-enablement
description: Build an evidence-backed B2B sales playbook and reusable talk tracks for a team, representative, or deal.
---

# Sales Enablement

## Boundary

Own live-deal guidance and reusable enablement. Written commercial proposals belong elsewhere. Never invent competitor weaknesses, customer proof, urgency, or ROI.

## Required Inputs

- Offer, ICP, buying roles, and sales stages
- Win/loss evidence, objections, and current talk tracks
- Verified product capabilities, limitations, and proof
- Known competitors and sourced comparison evidence

## Workflow

1. Define stage entry, exit, owner, and evidence criteria.
2. Choose qualification questions that reveal fit, impact, authority, process, and constraints without forcing one acronym.
3. Build discovery around current behavior, cost, desired outcome, and decision process.
4. Map demos to discovered outcomes, not feature order.
5. Create persona-specific value messages with proof and limitations.
6. Build objection responses that clarify the concern before answering.
7. Build battlecards from dated, cited facts and include where the competitor is stronger.
8. Define follow-up and closing actions with explicit buyer and seller owners.

## Output

1. **Sales process and stage gates**
2. **Qualification and discovery guide**
3. **Demo and messaging map**
4. **Objection matrix and battlecards**
5. **Follow-up and close plan**

## Quality Gate

- Talk tracks invite diagnosis rather than manipulation.
- Competitive claims are sourced and dated.
- Proof is never generalized beyond its evidence.
- Urgency reflects a real constraint only.