---
name: sales-proposal
description: Write an evidence-based sales proposal or commercial response for a qualified deal after discovery.
---

# Sales Proposal

## Boundary

Write the commercial proposal, not legal terms or contracts. Do not fabricate ROI, testimonials, acceptance, scarcity, or delivery commitments.

## Required Inputs

- Buyer problem, stakeholders, decision process, and discovery notes
- Verified outcomes, proof, limitations, and assumptions
- Scope, exclusions, dependencies, acceptance criteria, and owners
- Approved pricing, payment milestones, timeline, and validity period

## Workflow

1. Stop and list material gaps that would make the proposal speculative.
2. Write an executive summary that stands alone and reflects the buyer’s words.
3. Define outcomes, scope, exclusions, responsibilities, dependencies, and acceptance criteria.
4. Present only genuinely distinct pricing options. Explain tradeoffs without a manipulative decoy.
5. Calculate value only from supplied baselines and visible assumptions. Label scenarios.
6. State delivery model, milestones, risks, support, and change handling.
7. End with a clear mutual next-step table. Route legal drafting to qualified counsel.
8. Review from buyer, commercial, delivery, and risk perspectives.

## Output

1. **Complete proposal**
2. **Assumptions and evidence register**
3. **Scope and pricing option table**
4. **Mutual action plan and unresolved decisions**

## Quality Gate

- Pricing and material terms are easy to find.
- Claims are no stronger than evidence.
- Scope includes explicit exclusions and responsibilities.
- Nothing implies legal approval or guaranteed ROI.