--- name: marketing-ai-search-optimization description: "Improve visibility in AI search and answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews) using GEO: crawl controls (robots/WAF/llms.txt), answer-ready content and entity pages, citation strategy, and measurement (query bank, share of model)." --- # AI Search & Answer Engine Optimization (GEO) Improve how assistants retrieve, summarize, and cite your pages. **For traditional SEO**: Use [marketing-seo-complete](../marketing-seo-complete/SKILL.md) instead. ## Quick start (30–60 min) 1. Build a query bank (30–100 queries): problems, comparisons, “best”, “vs”, integrations, and pricing questions. 2. Confirm assistants can fetch content (robots/WAF/SSR): use `assets/audits/crawler-access-audit.md`. 3. Run a baseline visibility audit: use `assets/audits/search-visibility-audit.md` and `assets/audits/ai-search-content-audit.md`. 4. Ship one high-leverage page update: use `assets/content/ai-search-content-brief.md` + `assets/content/answer-focused-article-template.md`. 5. Set up measurement + retest cadence: use `references/measurement-analytics.md` and `assets/testing/ai-search-testing-protocol.md`. ## Core workflow ### 1) Decide scope (avoid wasted work) - Confirm discovery channel: check whether your ICP uses assistants for research and comparisons. - Pick one primary platform first (Google AI Overviews vs ChatGPT vs Perplexity) based on your audience. - Treat GEO as additive: keep classic SEO and conversion work running. ### 2) Ensure assistants can access your content - Allow/deny crawlers explicitly: use `references/ai-crawler-technical-setup.md` and `assets/technical/robots-txt-ai-crawlers.md`. - Reduce JS dependency for critical copy (SSR/SSG): use `assets/technical/server-side-rendering-guide.md`. - Add `llms.txt` when useful as a navigation map (not a guarantee): use `assets/technical/llms-txt-template.md`. ### 3) Make pages easy to extract and cite - Put a direct, quotable answer block in the first screenful (then expand with proof). - Use stable entities (product, category, competitors, integrations): use `references/entity-semantic-optimization.md`. - Use repeatable content structures for questions, comparisons, and “best for”: use `references/content-structure-patterns.md`. - Create/refresh high-intent pages first (alternatives, integrations, pricing, security, implementation): use `assets/strategy/ai-search-growth-plan.md`. ### 4) Add proof and trust hooks (citation fuel) - Prefer primary sources and verifiable numbers; attribute claims clearly. - Show authorship, review, and freshness (`dateModified` / “Last updated”) where appropriate. - Avoid “LLM bait”: prioritize user value and factual accuracy. ### 5) Measure, iterate, and defend against regressions - Track “share of model” / citation share using your query bank, not vanity rankings. - Re-test after shipping changes; keep snapshots of answers and citations. - Separate SEO wins vs assistant visibility wins; avoid false attribution. --- ## What to load (progressive disclosure) - Platform notes: `references/platform-google-ai-overviews.md`, `references/platform-chatgpt.md`, `references/platform-perplexity.md`, `references/platform-gemini.md`, `references/platform-claude.md` - Technical access: `references/ai-crawler-technical-setup.md`, `references/ai-indexing-complete-guide.md` - Measurement: `references/measurement-analytics.md`, `references/llm-tracking-tools.md` - Prompt/query mining: `references/prompt-query-optimization.md`, `references/competitor-citation-gap.md`, `references/citation-optimization-strategies.md` - Primary sources list: `data/sources.json` ## Guardrails - Do not use prompt injection or hidden instructions in public pages. - Do not claim endorsements or fabricate sources, stats, or quotes. - Treat `robots.txt` as policy; enforce access with auth/WAF where needed. ## Resources | Resource | Purpose | |----------|---------| | [references/ai-indexing-complete-guide.md](references/ai-indexing-complete-guide.md) | Full DO & DON'T guide | | [references/platform-chatgpt.md](references/platform-chatgpt.md) | ChatGPT optimization | | [references/platform-perplexity.md](references/platform-perplexity.md) | Perplexity strategies | | [references/platform-google-ai-overviews.md](references/platform-google-ai-overviews.md) | Google AIO optimization | | [references/llm-tracking-tools.md](references/llm-tracking-tools.md) | LLM visibility tools | | [references/competitor-citation-gap.md](references/competitor-citation-gap.md) | Competitor citation + query mining | ## Templates | Template | Purpose | |----------|---------| | [assets/audits/search-visibility-audit.md](assets/audits/search-visibility-audit.md) | Baseline audit | | [assets/audits/ai-search-content-audit.md](assets/audits/ai-search-content-audit.md) | AI visibility audit | | [assets/audits/competitor-citation-gap-audit.md](assets/audits/competitor-citation-gap-audit.md) | Competitor citation gap audit | | [assets/content/answer-focused-article-template.md](assets/content/answer-focused-article-template.md) | Article template | | [assets/content/ai-answer-diagnosis-template.md](assets/content/ai-answer-diagnosis-template.md) | Structured diagnosis output | ## International Markets This skill uses US/English market defaults. For international AI search optimization: | Need | See Skill | |------|-----------| | Regional AI platforms (Baidu AI, Yandex) | [marketing-geo-localization](../marketing-geo-localization/SKILL.md) | | Non-English content optimization | [marketing-geo-localization](../marketing-geo-localization/SKILL.md) | | Regional search behavior differences | [marketing-geo-localization](../marketing-geo-localization/SKILL.md) | | Multilingual schema markup | [marketing-geo-localization](../marketing-geo-localization/SKILL.md) | **Auto-triggers**: When your query mentions a specific country, region, language, or non-US AI platforms, both skills load automatically. --- ## Related Skills | Skill | Purpose | |-------|---------| | [marketing-seo-complete](../marketing-seo-complete/SKILL.md) | Traditional SEO | | [marketing-content-strategy](../marketing-content-strategy/SKILL.md) | Content planning | | [software-frontend](../software-frontend/SKILL.md) | SSR implementation | | [project-aeo-monitoring-tools](../project-aeo-monitoring-tools/SKILL.md) | Build custom AEO monitoring infrastructure (APIs, scraping, pipelines) |