---
name: angle-generator
description: Generate 10-20 ad angles for an offer using direct response principles and cross-industry ideation. Use when you need fresh angle ideas, want to explore new messaging approaches, or are starting creative development for a campaign.
---

# Angle Generator

Generate ranked ad angles using proven direct response principles.

## Process

### Step 1: Analyze the Offer

Gather: product/service details, problem solved, target customer, unique mechanism, proof elements, price point.

### Step 2: Apply Direct Response Principles

**Intensification Angles**
- Demo/proof (product in action)
- Before/after transformation
- Side-by-side comparison
- Speed/ease demonstration

**Authority Angles**
- Expert endorsement
- Scientific/research-backed
- Founder story
- Industry insider

**Mass Desire Angles**
- Health/wellness
- Wealth/savings
- Relationship/social
- Status/prestige
- Convenience/time-saving

**Problem-Agitation Angles**
- "What's really causing your [problem]"
- "Why [common solution] doesn't work"
- "The hidden truth about [industry]"
- Enemy/villain (blame external factors)

**Social Proof Angles**
- Customer story
- Results compilation
- "Join X others who..."
- Viral/trending

### Step 3: Cross-Industry Ideation

Identify parallel markets where avatar exists. Research winning ads in those industries. Translate concepts (blue ocean opportunity).

### Step 4: Avatar-Specific Variations

For each core angle, create variations by: age, gender, lifestyle, pain point, skeptic vs. believer.

### Step 5: Output Ranked List

```
## ANGLE GENERATOR: [Offer Name]

### TIER 1 - HIGH CONFIDENCE
**Angle 1: [Name]**
- Hook concept: [One-liner]
- Target avatar: [Who]
- Principle: [DR principle]
- Reasoning: [Why it works]

### TIER 2 - TEST ANGLES
[Promising concepts]

### TIER 3 - EXPERIMENTAL
[Cross-industry/unconventional]

### CROSS-INDUSTRY INSPIRATION
- Industry: [Related]
- Winning angle: [Description]
- Application: [Translation]
```

## Angle Formulas

- "How to [benefit] without [pain point]"
- "The [number] [mistake/secret] [audience] [outcome]"
- "[Demographic], here's why [problem] isn't your fault"
- "I [did thing] and [unexpected result]"
- "[Timeframe] ago I was [before], now I'm [after]"

Source: Tyler's 8 Step Ideation, VISCAP