---
name: buyer-journey-mapper
description: Create persona × journey grids for AEO (Answer Engine Optimization) content strategy. Maps specific questions to buyer stages for AI citation optimization.
allowed-tools: Read, Write, Edit, WebSearch
---

# Buyer Journey Mapper

**Audience:** Content strategists optimizing for AI citations
**Goal:** Create question-based content grids mapped to buyer personas and journey stages

## The AEO Shift

Move from broad "Ultimate Guides" to **specific answers for specific questions**.

## 3×4 Content Grid Template

Create for each product line:

| Journey Stage | Persona A | Persona B | Persona C |
|---------------|-----------|-----------|-----------|
| **Awareness** | "How do I...?" | "What is...?" | "Why does...?" |
| **Consideration** | "Best tools for..." | "Compare X vs Y" | "How to choose..." |
| **Evaluation** | "Does [Product] do...?" | "[Product] vs [Competitor]" | "[Product] pricing" |
| **Decision** | "Can [Product] accomplish...?" | "[Product] ROI" | "How to implement..." |

## Persona Specificity

- ❌ "Marketing Manager"
- ✅ "Marketing Manager Margaret at a 200-person logistics company managing a 3-person team"

## Three-Pronged Query Sourcing

1. **Keyword Data** (Ahrefs/SEMrush)
   - Question-based queries
   - "People Also Ask" variations

2. **Social Listening** (Reddit, Quora)
   - Community questions
   - Industry forum discussions

3. **Internal Data**
   - CRM call transcripts
   - Sales/CS team interviews

## Funnel-Stage Query Tagging

| Stage | Query Pattern | Content Type |
|-------|--------------|--------------|
| **Awareness** | "How do I do X?" | Educational guides |
| **Consideration** | "Best tools for ABC" | Comparison posts |
| **Evaluation** | "[Product] features" | Feature pages, demos |
| **Decision** | "Can [Product] accomplish [Task]?" | Use cases, ROI calculators |

## Output

```markdown
## Buyer Journey Content Grid: [Product/Topic]

### Personas
- Persona A: [specific description]
- Persona B: [specific description]
- Persona C: [specific description]

### Grid
[3×4 table with specific questions]

### Query Sources
- Keyword data: [sources used]
- Social: [communities monitored]
- Internal: [data sources]

### Priority Queue
1. [Highest-opportunity question]
2. [Next priority]
...
```