--- name: diligence-risk-burndown description: "Run diligence as a fast risk burn-down: build a ranked risk register (max 4), execute the fastest tests, and produce decision-changing evidence. Use when a deal advances past first meeting." license: Proprietary compatibility: Works offline; improved with web access and customer calls; optional Salesforce logging. metadata: author: evalops version: "0.2" --- # Diligence risk burn-down ## When to use Use this skill when: - A company is past first meeting and needs structured diligence - You need to answer "what could kill this?" quickly - You need customer, product, GTM, and team evidence for an IC memo ## Inputs you should request (only if missing) - Stage + round dynamics (lead? follow? timeline?) - A draft "must be true" list from the first meeting - Access to customer references (including churned / lost deals if possible) - Data room or key docs (deck, pipeline, financial model, product docs) ## Outputs you must produce 1) **Ranked risk register** (MAX 4 RISKS - force prioritization) 2) **Diligence plan** (one fastest test per risk, time-boxed) 3) **Evidence pack** (notes + quotes + data) 4) **Anti-confirmation evidence** (required: churned customer or lost deal call, competitor validation) 5) **Go/No-go recommendation** with rationale Templates: - assets/risk-register.md - assets/diligence-plan.md - assets/customer-call-script.md - assets/product-eval-checklist.md ## Hard rules ### Max 4 risks (non-negotiable) - If you have more than 4 risks, you haven't prioritized. - The discipline is choosing: what are the 4 things that would actually kill this deal? - Other concerns go in "watch list" but don't get active diligence time. ### One fastest test per risk - For each risk, define the single fastest test that generates decision-changing evidence. - "More research" is not a test. A test has a clear pass/fail outcome. - Examples of fast tests: - 1 buyer call with a specific question - Pipeline inspection: stage aging, sources, cycle time - Hands-on product evaluation with a "blank sheet" re-explain test - Churned / lost prospect reference call ### Time-box per test - Every test must have a deadline (hours or days, not weeks). - If you can't complete the test in the time-box, the risk is either not testable or you need a different test. ### Evidence standard - For each risk, write: "What evidence would convince us this risk is manageable?" - And: "What evidence would kill the deal?" - Be specific. "Good retention" is not an evidence standard. "Net retention >110% with cohort data" is. ## Procedure ### 1) Build the ranked risk register (MAX 4) List risks in these buckets (pick the 4 that matter most): - Market risk - Product risk - GTM risk - Team risk - Competitive/moat risk - Deal/term risk (if relevant) Rank by: *decision impact* x *uncertainty*. **Hard rule:** If you can't name the top 4 ways this fails, you aren't diligencing yet. ### 2) Define the fastest falsification test for each risk For each of the 4 risks, write: | Risk | Evidence that increases conviction | Evidence that kills | Fastest test | Time-box | Owner | |---|---|---|---|---|---| | 1. | | | | hours/days | | | 2. | | | | hours/days | | | 3. | | | | hours/days | | | 4. | | | | hours/days | | ### 3) Run anti-confirmation diligence (REQUIRED) **At least one churned customer or lost deal call:** - If the company has churned customers, you must talk to one. - If no churn yet, talk to a lost deal (prospect who didn't buy). - If neither exists, document why and discount retention claims heavily. **At least one competitor/alternative validation:** - Talk to someone using a competitor or the "do nothing" alternative. - Understand: why didn't they choose this company? What would change their mind? - If you can't do this, explain why it's impossible and document the gap. ### 4) Run customer diligence (buyers first) Do at least: - 3 buyer calls (people who sign) - 2 user calls (people who use daily) - 1 "failed" call (lost deal, churn, or disqualified) - REQUIRED On calls, capture: - Trigger event - Alternatives considered - What would make them churn - Expansion path and constraints - Procurement/security blockers ### 5) Product diligence (can it survive reality?) - Request a live demo, then ask the founder to re-explain from scratch. - Ask for 2-3 hard examples where the product broke and how they fixed it. - Identify integration points and estimate real deployment cost. ### 6) GTM diligence (repeatability) - Validate ICP specificity (not "mid-market enterprises"). - Validate cycle time and onboarding (time-to-value). - Validate pricing logic and unit economics *by segment*. ### 7) Team diligence (learning rate + decision rights) - Look for: - ability to change mind with evidence - clear ownership of GTM/product/eng - healthy conflict resolution ### 8) Competitive diligence (why incumbents don't win) - Identify: - direct competitors - incumbent "good enough" substitutes - internal build threat Ask: "If an incumbent shipped a V1 in 6 months, what still makes you win?" ## Salesforce logging (recommended) - Ensure an **Opportunity** exists with a "Diligence" stage. - Log each reference call as an Activity and tag it (buyer/user/churn/lost-deal). - Create Tasks for diligence workstreams with owners and due dates. - Attach/record the risk register + evidence pack (as Notes or Files). Use `salesforce-crm-ops` if you need API patterns. ## Edge cases - If the process is rushed: focus only on top 2 risks and explicitly document what you *did not* validate. - If references are all friendly: insist on at least one "failed" reference; otherwise discount the signal. - If you can't get anti-confirmation evidence: document this as a major gap and flag it in the memo.