---
name: linkedin
description: Create LinkedIn posts for lead generation and thought leadership. Use when projecting ideas to LinkedIn, creating post series, or reviewing LinkedIn content. Includes LinkedIn-specific voice (punchier, more personal), format rules, and weekly rhythm guidance.
---

# LinkedIn Skill

Create punchy, engaging LinkedIn posts that drive leads and build authority.

## When to Use

- Creating LinkedIn projections from canonical idea drafts
- Reviewing or editing LinkedIn posts
- Planning weekly LinkedIn content (Tue/Wed/Thu)
- Checking post length and format

## Quick Reference

**Target length:** 1,200-1,800 characters (not words!)

**Hook:** Under 140 characters (before "See more")

**Weekly rhythm:**
- Tuesday: Framework or template
- Wednesday: Industry take or observation
- Thursday: Personal lesson or behind-the-scenes

## Context Files

- `context/voice.md` - LinkedIn-specific voice (punchier than blog)
- `context/format.md` - Length limits, hooks, structure
- `context/rhythm.md` - Weekly posting schedule

## Brand Reference

See `docs/guides/brand-guide.md` for visual guidelines when creating graphics or carousel images.

## Templates

- `templates/post.md` - LinkedIn post template