---
name: pitch-deck
version: 1.0.0
category: Finance & Fundraising
domain: pitch-deck
author: Matt Warren
license: MIT
status: production
updated: 2026-02-07
activation_triggers:
  - "pitch deck"
  - "investor deck"
  - "fundraising deck"
  - "pitch to investors"
  - "slide deck"
  - "series A deck"
  - "seed deck"
tools: []
---

# Pitch Deck

Investor pitch deck structure, narrative arc, and slide-by-slide content.

## Purpose

Create a compelling pitch deck that tells your startup's story and makes investors want to learn more. Focus on narrative, not slide design.

## Workflow

### Step 1: Gather Context
- Company, product, and stage
- What you're raising and at what valuation
- Traction metrics
- Team background
- Use of funds

### Step 2: Deck Structure (10-12 slides)

1. **Title:** Company name, one-line description, your name
2. **Problem:** The pain point (make it visceral)
3. **Solution:** How you solve it (demo-worthy)
4. **Market:** TAM/SAM/SOM (credible, not fantasy)
5. **Product:** How it works (screenshots, demo)
6. **Traction:** Growth metrics, revenue, users, key milestones
7. **Business Model:** How you make money
8. **Competition:** Positioning map (why you win)
9. **Team:** Why you're the team to do this
10. **Financials:** Key metrics and projections
11. **Ask:** How much you're raising, use of funds, milestones
12. **Appendix:** Supporting data (optional)

### Step 3: Write Slide Content
For each slide: headline, 3-5 bullet points or a key visual description, and speaker notes.

### Step 4: Narrative Check
The deck should tell a story:
- Problem is painful → Solution is elegant → Market is huge → You're winning → Team can execute → Now is the time

### Step 5: Common Mistakes Review
Flag issues:
- Too many slides
- No clear ask
- Unsubstantiated TAM
- Team slide missing relevant experience
- No traction data

## Output Format
```markdown
## Pitch Deck: [Company Name]

### Slide 1: Title
**Headline:** [text]
**Content:** [bullet points]
**Speaker notes:** [what to say]

[Continue for each slide]

### Narrative Arc
[Story summary]
```

## Constraints
- 10-12 slides maximum — if you need more, you're not focused enough
- Every number must be defensible
- Don't make claims about market size without showing the math
- Be honest about stage and traction — investors see through exaggeration