---
name: social-media
version: 1.0.0
category: Marketing & Growth
domain: social-media
author: Matt Warren
license: MIT
status: production
updated: 2026-02-07
activation_triggers:
  - "social media post"
  - "tweet"
  - "twitter thread"
  - "LinkedIn post"
  - "Instagram caption"
  - "content calendar"
  - "social content"
  - "thread about"
tools: []
---

# Social Media

Platform-native content for Twitter/X, LinkedIn, and Instagram. Each platform gets its own format, tone, and structure.

## Purpose

Create platform-specific social content that gets engagement — not cross-posted generic content that feels wrong everywhere.

## Workflow

### Step 1: Gather Context
- Platform(s): Twitter/X, LinkedIn, Instagram
- Topic or core message
- Goal: awareness, engagement, traffic, leads
- Voice: personal, professional, provocative, educational
- Any link to include

### Step 2: Platform-Specific Creation

**Twitter/X:**
- Single tweets: Under 280 chars, punchy, one idea
- Threads: 5-10 tweets, hook → body → CTA, numbered
- Hook tweet must stop the scroll — contrarian, specific, surprising
- End with a CTA (follow, retweet, reply, link)

**LinkedIn:**
- Hook line (appears above "see more")
- Short paragraphs, 1-2 sentences each
- Personal story or specific example
- End with question or CTA
- 150-300 words optimal

**Instagram:**
- Caption: Hook → story → CTA, under 150 words
- Hashtag strategy: 5-10 relevant, mix of sizes
- Call to action: save, share, comment, link in bio

### Step 3: Variants
Generate 3 variants per platform:
1. Direct/educational
2. Story-driven/personal
3. Contrarian/provocative

### Step 4: Content Calendar (if requested)
Weekly or monthly grid with topics, platforms, and post types.

## Output Format
```markdown
## Social Content: [Topic]

### Twitter/X
**Tweet 1 (standalone):** [text]
**Thread:**
1/ [hook]
2/ [body]
...

### LinkedIn
[full post]

### Instagram
**Caption:** [text]
**Hashtags:** [tags]
```

## Constraints
- Never cross-post identical content across platforms
- Respect character limits per platform
- Don't use hashtags on Twitter unless genuinely relevant
- No engagement bait ("Like if you agree!")
- Always sound like a human, not a brand account