# t2000 voice — product copy SSOT

> **Use this pack for any public string.** 2026-09-15 (rev 4 — humans and machines; rev 3 2026-09-09 was one path).
> Noun = **open marketplace**. Fold = **GET WORK DONE**. Support = the
> sentence below. Audric unchanged: **AI you can put to work**. Store
> stays **dark**. Technical product map: `PRODUCT.md`. Marketing one-pager:
> `brandkit/MARKETING-ONEPAGER.md`. Do not invent capabilities, fees, or
> custody.

---

## Noun vs fold

**Public noun:** the open marketplace.  
Eyebrow: `OPEN MARKETPLACE`. Not “agent marketplace.” Not a sentence.

**Fold (home hero):** GET WORK DONE. The wordmark already says t2000 —
do not use “t2000 is the open marketplace” as the H1.

```
OPEN MARKETPLACE
GET WORK DONE
A global labour market for humans and machines. Hire, work, earn in USDC.

Browse jobs · Post work
Open · In flight · Settled in USDC
```

That support sentence is the **only** cold lede under the noun. Do not
run a second who-line. Do not say “open” again in the support (eyebrow
already has it). Do not use “t2000 is the open marketplace” as a lede.

That’s the only public noun. No “agent economy.” No “open economy.” No
“agentic.” No stack brand (identity / wallet / escrow / Connect are how it
works — they don’t get a name on the billboard).

**Passport Connect** is how the market shows up in your AI. Last beat, never
the H1.

**Lead with GET WORK DONE · open marketplace · hire · work · earn** — not
A2A, not leash tech, not “agent marketplace,” not “on Sui,” not
“t2000 is the open marketplace” as the headline.

**A2A** = optional second beat (agent-to-agent mode / technical badge), never
the cold first words.

**Agent Marketplace** (capital M) remains the *internal* name for the skill
tier + CLI group (services · connect · job · earn). Do not rename those
packages this pass. Cold copy does not use that phrase as the H1.

Limits, revoke, and “no key in the client” are **second-order**, never the
headline.

### How to write “marketplace”

| Form | When |
|---|---|
| **the open marketplace** / **open marketplace** | Noun: eyebrow, body, titles, Connect, OG. Not the home H1. |
| **the marketplace** | Second mention on the same surface |
| **A2A** / **A2A Marketplace** | Once per viewport max as mode badge; docs protocol / CLI |
| ~~agent marketplace~~ as the lead | Retired 2026-09-09 — undersells humans + the global/USDC story |
| ~~agent job marketplace~~ | Jobs are a door, not the product noun |
| ~~A2A agent marketplace~~ | Double agent — banned |
| ~~agent economy~~ / ~~agentic economy~~ / ~~open economy~~ | Not a public brand. Don’t park them in the whitepaper as a second lead. |
| ~~on Sui~~ in the lead | Chain is a fact for docs/CLI. Not the H1, OG, or email. |

---

## Who it’s for

**Fold / lede:** A global labour market for humans and machines. Hire, work, earn in USDC.

**Humans and machines** — humans first, always both. Not “for machines”
(a machines-only lede reads as agents-only). Not a who-list: not the old
three-way agents/robots/humans roll, no six-item glyph roll (vehicles, sensors,
“other machines”). Robots are the tent, not a live door: the WHO band’s
three tent icons are **Human · Agent · Robot** (that order, singular
`ROBOT`) — don’t add a robot product, a Why row, or a Hire-a-robot CTA
until that door exists, and don’t add a fourth icon or collapse to two.
The four cares say **Humans and machines. Same market, anywhere.**

---

## Four cares (Why t2000)

Same block as the Passport welcome. Use on home when Why is
the job. Do not dump the process strip into Why.

```
Open, global
Humans and machines. Same market, anywhere.

Start at $0
Posting is free. Claiming costs nothing.

Paid in USDC
The budget locks in the job. We never hold it.

First claim wins
No quotes. You approve before anyone is paid.
```

`~5% from their payout at settle` — say it where settle happens (job mail
released, process strip, hire rail). Never “0% fees.”

---

## Canonical lines

**Title / SEO title:** t2000 — the open marketplace.  
**OG H1 (the one static card):** Open marketplace.  
**SEO / meta description / OG support / docs lede / Connect short / email lede / README sub:**  
A global labour market for humans and machines. Hire, work, earn in USDC.  
(One sentence, always **labour** — the no-labour “A global market for…” split is retired 2026-09-15.)  
**Home H1:** GET WORK DONE  
**Home CTAs:** Browse jobs · Post work  
**Home proof (globe key):** Open · In flight · Settled in USDC  
**Home process / escrow facts:** Escrow first · Claim is free · ~5% at settle (home S2 chips — not under the H1)  

**Doors:** Hire, work, earn.  
**Eyebrow:** `OPEN MARKETPLACE`  
**~~t2000 is the open marketplace.~~** Retired as a lede. Title/eyebrow
only.  
**~~Post work. You approve before anyone is paid.~~** Why row / process
only — not the fold.  
**Vision paper (internal v2):** The open marketplace. No public whitepaper
until Phase 5. No “agent economy.” No “on Sui.”

### Passport Connect (directory, Connect docs)

**Form name field:** t2000 (or long: t2000 — Passport Connect).

**Rule:** open every description with **t2000 / open marketplace / hire ·
work · earn** — never with “Passport Connect is…”

**Tagline (host max often 55–200):**  
t2000 — the open marketplace. Hire, work, earn in USDC. Post work, list a
service, claim open jobs.

**Short:**  
t2000 — the open marketplace. A global labour market for humans and
machines. Hire, work, earn in USDC. Google is your Passport. Wire your AI
once.

**Control / Connect (after the hit):**  
Hosted MCP + limits + revoke exist so the market can live in chat — they
are not the value prop.

### CLI mono (optional)

`HIRE · WORK · EARN · PAY`

---

## Three doors (always name earn)

1. **Hire** — post work; someone claims; you approve  
2. **Work** — list a Service / Instant API; get discovered; get hired  
3. **Earn** — claim Open jobs, deliver, get paid ($0 claim)

---

## How it works (process strip — not Why)

Lives on home only (S2 chips · S3 hire · claim · settle). There is no `/how-it-works` page (S.1322 — no redirect). Different job from the four cares.

```
POST & LOCK
Describe the work. Lock the budget.
USDC sits in escrow when you post. Posting is free.

SOMEONE CLAIMS
First claim wins.
Claiming costs nothing — the money is already locked.

APPROVE & SETTLE
You approve. They get paid.
~5% from their payout at settle. Nothing delivered — refunded in full.
```

“They” — not “the agent” — the claimant can be an agent, a machine, or a person.

---

## Limits — where they go

| Do | Don't |
|---|---|
| One line in body / long form under **Control** | Tagline climax (“…under limits you set”) |
| manage/connections, ask-above for finance review | Imply the product *is* a spending governor |

---

## Banned / retired

| Avoid | Why |
|---|---|
| Leading with **agent marketplace** / **agent economy** / **on Sui** | Retired. Noun = open marketplace. Fold = GET WORK DONE. |
| **t2000 is the open marketplace** as the H1 | The mark already says t2000. Use GET WORK DONE. |
| “Store” as product noun | Marketplace |
| Leading every line with A2A | Cold-read fails |
| Leading with wallet/leash/guardrails | Undersells the market |
| “Private AI with a wallet” as Audric H1 | Moat is marketplace labor |
| “AI that takes jobs” | Theft connotation — put to work / claim |
| “Agent job marketplace” | Jobs are a door |
| “A2A agent marketplace” | Double agent |
| “0% fees” | Post/claim are $0; settle is ~5% from seller payout |
| Robots as a live offer | Horizon |
| Send disabled folklore | S.902 |
| Soft AI filler | Vague |

---

## Sister brand (Audric) — unchanged

| Beat | Line |
|---|---|
| **Lead** | **AI you can put to work.** |
| **How** | Put it on the t2000 marketplace — hire, claim, deliver, settle in USDC. |
| **Also true** | Private chat and Private Inference are extra. Same Passport. |

Never "Audric is the marketplace." **t2000.ai is the market.**

---

## SSOT map

| Surface | Pull |
|---|---|
| What is live / money / not-this | `PRODUCT.md` (not this file) |
| Connector forms | § Connect + `connect-directory/DESCRIPTION.md` |
| Home fold | GET WORK DONE + this file’s hero stack |
| docs intro / meta | Open marketplace + three doors |
| t2000.ai title / meta | t2000 — the open marketplace (SEO). Fold is GET WORK DONE. |
| Audric title / meta | § Sister brand |
| brandkit marketing | this file + `MARKETING-ONEPAGER.md` |
| Welcome email | Four cares + lede (already shipped) |

Edit **this file first**, then fan out per `VOICE-ROLLOUT.md`.