---
name: wechat-article
description: "Write a WeChat Official Account (公众号) article: a headline that earns the open, a digest line, a structure built for reading on a phone, and an ending that drives a share or follow, without clickbait the article does not deliver. Use when asked 帮我写公众号文章, 公众号标题, 推文怎么写, 写一篇公众号推送, or write a WeChat article. Produces three headline options, the digest (摘要), the full article with sub-headings and short paragraphs, cover image guidance, a closing call to action, and a check of claims and sources."
version: 1.0.0
---

# WeChat Official Account Article (公众号文章)

A 公众号 article competes in a feed of headlines, and is read on a phone, often in a few minutes. The headline and digest decide the open; short paragraphs and clear sub-headings decide whether the reader finishes; the ending decides whether they share. This skill writes for that path and keeps the headline honest.

Write in Simplified Chinese.

## What This Skill Produces

- **Three headline options**, each a different angle
- **The digest (摘要)**: one line shown under the headline when shared
- **The article**: opening hook, sub-headed sections, short paragraphs, a strong close
- **Cover image guidance**: the main cover and the small square version
- **A call to action**: follow, share, comment or read more
- **A claim check**: every factual claim and its source

## Required Inputs

Ask for these if not provided:
- **The topic and the point**: what the reader should think or do after reading
- **The account and its readers**: who follows it, and the usual tone
- **Material**: notes, data, stories, quotes, with sources
- **Length**: short (about 1,500 characters) or long (3,000 or more)

## Framework

1. **Headline**: specific and true. Strong shapes: a surprising number, a question the reader has, a clear benefit, a story opening. Keep the main words in the first part, as long headlines are cut in some views.
2. **Digest**: one sentence, the article's promise, under about 50 characters.
3. **Opening**: a scene, a question or a striking fact, then why it matters to this reader, within the first screen.
4. **Body**: three to five sub-headed sections. Paragraphs of two to four lines on a phone. One idea per section. Bold the key sentence of a section sparingly.
5. **Close**: the takeaway in one or two sentences, then one call to action.
6. **Sources**: data and quotes cited in the text or at the end.

## Output Format

### 公众号文章：[主题]

**标题备选**
1. ...
2. ...
3. ...

**摘要**：...

**正文**
[开头]
## 小标题一
...
## 小标题二
...
[结尾与行动号召]

**封面建议**：主图 ...；方形小图 ...

**事实与来源检查**
| 说法 | 来源 | 状态 |

## Quality Checks
- [ ] Every headline matches what the article delivers
- [ ] The opening states why it matters within the first screen
- [ ] Paragraphs are short enough for a phone
- [ ] Every statistic or quote has a source
- [ ] There is exactly one main call to action

## Anti-Patterns
- **标题党 (clickbait).** It raises opens once and loses followers.
- **Walls of text.** On a phone, a long paragraph is skipped.
- **Unsourced statistics.**
- **Several calls to action** competing at the end.

## Example Trigger Phrases
- "帮我写一篇公众号文章，主题是年轻人为什么不想换工作。"
- "给这篇推文起几个标题，再写个摘要。"
- "把这些笔记改成一篇 3000 字的公众号长文。"
- "Write a WeChat Official Account article about our product launch."