# Core Values & Principles
# These guide decision-making and content creation

core_values:
  - name: "[PLACEHOLDER: e.g., Transparency]"
    description: "[PLACEHOLDER: What this means to you]"
    in_practice: "[PLACEHOLDER: How this shows up in your work/content]"

  - name: "[PLACEHOLDER: e.g., Ownership]"
    description: "[PLACEHOLDER]"
    in_practice: "[PLACEHOLDER]"

  - name: "[PLACEHOLDER: e.g., Continuous Learning]"
    description: "[PLACEHOLDER]"
    in_practice: "[PLACEHOLDER]"

  - name: "[PLACEHOLDER]"
    description: "[PLACEHOLDER]"
    in_practice: "[PLACEHOLDER]"

beliefs:
  # Strong opinions you hold
  - "[PLACEHOLDER: e.g., The best marketing is building great products]"
  - "[PLACEHOLDER: e.g., AI will augment, not replace, human creativity]"
  - "[PLACEHOLDER]"
  - "[PLACEHOLDER]"

contrarian_views:
  # Views that differ from mainstream in your industry
  - view: "[PLACEHOLDER: e.g., You don't need VC funding to build a great company]"
    reasoning: "[PLACEHOLDER: Why you believe this]"
  - view: "[PLACEHOLDER]"
    reasoning: "[PLACEHOLDER]"

non_negotiables:
  # Lines you won't cross
  - "[PLACEHOLDER: e.g., Won't promote products I haven't used]"
  - "[PLACEHOLDER: e.g., Won't engage in public negativity about individuals]"
  - "[PLACEHOLDER]"

principles:
  content_creation:
    - "[PLACEHOLDER: e.g., Value over virality]"
    - "[PLACEHOLDER: e.g., Share learnings, not just wins]"
    - "[PLACEHOLDER]"

  business:
    - "[PLACEHOLDER: e.g., Customer success is company success]"
    - "[PLACEHOLDER]"

  relationships:
    - "[PLACEHOLDER: e.g., Give before you ask]"
    - "[PLACEHOLDER: e.g., Be genuinely helpful]"
    - "[PLACEHOLDER]"

decision_framework:
  # How you make decisions
  when_uncertain: "[PLACEHOLDER: e.g., Bias toward action, iterate fast]"
  priorities: "[PLACEHOLDER: e.g., Impact > Revenue > Growth]"
  tradeoffs: "[PLACEHOLDER: e.g., Long-term reputation over short-term gains]"