creative_id,version,parent_source_id,platform,placement,format,duration_seconds,date_published,organic_or_paid,objective,topic,audience_segment,awareness_level,offer_id,landing_page_id,cta,hook_exact,angle,driver,disclosure_mode,proof_mode,revealed_now,temporarily_veiled,title,thumbnail_concept,frame_one_visual,spoken_hook,overlay_text,scope_specificity,scope_consequence,scope_open_tension,scope_proof,scope_ease,audience_fit,platform_fit,integrity_gate,claims_verified,impressions,reach,spend,clicks,profile_visits,stops_or_stayed,engaged_views,views_3s,views_6s,views_30s,avg_view_duration_seconds,avg_percentage_viewed,completions,saves,shares,comments,qualified_actions,activations,purchases,revenue,refunds,churn_events,negative_feedback,unfollows,experiment_id,variant_id,primary_metric,mde,stopping_reason,confidence_interval,replication_count,failure_reason,reusable_learning