experiment_id: ""
date_planned: ""
platform: ""
placement: ""
objective: ""
audience: ""
offer: ""
landing_page: ""
source_material: ""
hypothesis: ""
control:
  hook: ""
  angle: ""
  disclosure_mode: ""
  proof_mode: ""
variants:
  - id: A
    hook: ""
    angle: ""
    disclosure_mode: answer-first
    proof_mode: ""
  - id: B
    hook: ""
    angle: ""
    disclosure_mode: evidence-first
    proof_mode: ""
primary_metric: ""
business_metric: "qualified_actions_per_1000_impressions"
guardrails:
  - ""
  - ""
baseline_rate: null
minimum_detectable_effect: null
mde_type: relative
alpha: 0.05
power: 0.80
allocation: equal
stopping_rule: ""
replication_rule: ""
notes: ""