# Visual hook brief

```yaml
visual_thesis:
platform:
placement:
aspect_ratio:
audience:
primary_subject:
visible_action_or_state:
proof_artifact:
contrast_or_anomaly:
focal_hierarchy:
overlay_text:
spoken_or_title_contribution:
privacy_constraints:
brand_constraints:
misleading_implications_to_avoid:
accessibility_notes:
```

## Small-size test

- [ ] subject remains recognizable
- [ ] one focal point wins
- [ ] proof/contrast remains visible
- [ ] overlay is legible and not duplicate
- [ ] visual promise is fully repayable