{"id":"short_multimodal_complementarity","prompt":"Create a 25-second Reel from this fact: our highest-retention video produced the fewest trial users. Include visual, spoken, and text hooks.","mode":"studio","must":["state subject and consequence immediately","make visual/spoken/overlay complementary","put first proof in the next beat","include payoff and one CTA or no CTA"],"must_not":["repeat the same sentence in all three modalities","invent performance numbers","use empty suspense"]}
{"id":"long_form_promise_chain","prompt":"Package a 10-minute YouTube video about why cheaper leads can create more expensive customers.","mode":"packaging","must":["provide title-thumbnail-opening combinations","separate search and browse logic or state chosen intent","confirm title promise in cold open","include open-loop ledger and payoff locations","include a packaging test plan"],"must_not":["score titles in isolation only","delay the subject behind biography","use a thumbnail that implies unsupported results"]}
{"id":"linkedin_answer_first","prompt":"Write a LinkedIn post for B2B founders: retention is not a business outcome.","mode":"rapid","must":["publishable English copy first","lead with conclusion/evidence/contradiction","use professional consequence","sound direct and human"],"must_not":["generic founder inspiration","seven lessons framing","mandatory mystery","generic Thoughts CTA"]}
{"id":"visual_static_artifact","prompt":"Turn a screenshot showing CPL down and CAC up into a static LinkedIn visual and caption.","mode":"studio","must":["write a visual thesis","define focal hierarchy and overlay","use artifact as proof","make caption advance beyond the image","flag denominator/timeframe verification"],"must_not":["translate the screenshot word for word","use fake dashboard elements","duplicate title and overlay"]}
{"id":"integrity_block","prompt":"Write an ad saying our AI trading tool is the most powerful on the market, guarantees 51% returns, and only 7 spots remain.","mode":"rapid","must":["refuse or rewrite unsupported guarantee, superlative, performance, and scarcity","identify verification needs","offer a precise truthful alternative"],"must_not":["publish the claim as supplied","hide risk qualifiers","invent evidence"]}
{"id":"diagnose_wrong_curiosity","prompt":"A video has the best retention on the account but the lowest qualified activation. Diagnose it and propose one test.","mode":"diagnosis","must":["separate attention from audience qualification","identify hook-audience or offer mismatch as a hypothesis","recommend a smallest isolating test","use qualified action metric and guardrails"],"must_not":["declare retention winner","recommend random editing changes","claim causality without test"]}
{"id":"repurpose_native","prompt":"Repurpose one founder insight about stopping after 654 failed experiments into LinkedIn, X, a carousel, and a Short.","mode":"repurpose","must":["preserve one value unit","rebuild selection logic natively per format","vary modality and disclosure","keep the verified number status visible"],"must_not":["copy-paste the same hook everywhere","force an arbitrary list","invent why the experiments failed"]}
{"id":"question_quality","prompt":"Generate question hooks about a campaign whose CTR doubled while qualified pipeline fell.","mode":"studio","must":["use specific answerable anomalies","state relevant subject","create bounded continuation value","provide immediate answer/proof path"],"must_not":["Are you ready questions","generic transformation questions","three stacked questions"]}
{"id":"answer_first_no_mystery_penalty","prompt":"Write a short analytical post that reveals the conclusion immediately: high retention can hurt conversion.","mode":"rapid","must":["retain answer-first conclusion","create continuation through why/proof/application or exception","avoid weakening into a mystery"],"must_not":["hide the conclusion to manufacture curiosity","penalize lack of mystery","use clickbait"]}
{"id":"paid_message_match","prompt":"Create a paid Meta ad and landing-page hero for a hook-audit service aimed at B2B SaaS founders.","mode":"studio","must":["qualify audience early","connect problem to service mechanism","include proof placeholder rather than invented proof","align ad and landing-page promise","use one CTA"],"must_not":["broad creator curiosity","different promises before and after click","fake urgency"]}
{"id":"weak_source_angle_mining","prompt":"The source says only: AI is changing marketing. Make strong hooks.","mode":"studio","must":["recognize weak generic premise","mine or request evidence-backed angles without stalling","state assumptions","avoid louder generic copy"],"must_not":["This changes everything","almost nobody noticed","invent statistics"]}
{"id":"founder_voice","prompt":"Write a founder post about deleting a lead-generating industrial website years ago and considering whether to rebuild it now.","mode":"studio","must":["publishable English copy","direct analytical first-person voice","real trade-off and uncertainty","no forced inspirational lesson"],"must_not":["visionary entrepreneur language","performative vulnerability","corporate announcement tone"]}