# Battle Card Template

> A fill-in-the-blank battle card template. Replace `[placeholders]` with your competitor data.

---

```
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BATTLE CARD: [Competitor Name]
═══════════════════════════════════════════════════
Last Updated: [Date] | Owner: [Your Name / Team]

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## 1. COMPANY SNAPSHOT

| Field | Details |
|-------|---------|
| Founded | [Year] |
| Headquarters | [City, Country] |
| Funding | [$XXM, Series X] |
| Employees | [#] |
| Revenue (est.) | [$XXM] |
| Key Leaders | [CEO], [CPO], [CRO] |
| G2 Rating | [X.X ★] |
| Website | [competitor.com] |

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

## 2. PRODUCT COMPARISON

| Feature | Our Solution | [Competitor] | Advantage |
|---------|-------------|--------------|-----------|
| [Core Feature A] | [✅/⚠️/❌] | [✅/⚠️/❌] | [Our edge] |
| [Core Feature B] | [✅/⚠️/❌] | [✅/⚠️/❌] | [Our edge] |
| [Differentiator C] | [✅/⚠️/❌] | [✅/⚠️/❌] | [Key gap to exploit] |
| [Their Strength D] | [✅/⚠️/❌] | [✅/⚠️/❌] | [Mitigation strategy] |
| [Feature E] | [✅/⚠️/❌] | [✅/⚠️/❌] | [Our edge] |

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

## 3. STRENGTHS TO NEUTRALIZE

### Their Strength 1: [Description]
🛡️ **How to neutralize:** [Reframing strategy — e.g., "Reframe the conversation around total cost of ownership"]

### Their Strength 2: [Description]
🛡️ **How to neutralize:** [Elevate a different buying criterion]

### Their Strength 3: [Description]
🛡️ **How to neutralize:** [Proof of our advantage in this area]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

## 4. WEAKNESSES TO EXPLOIT

### Weakness 1: [Description]
🎯 **Discovery Question:** "[Question that surfaces this pain]"
🎯 **Proof Point:** "[Customer case study or benchmark]"

### Weakness 2: [Description]
🎯 **Discovery Question:** "[Question that surfaces this pain]"
🎯 **Proof Point:** "[Third-party validation or data]"

### Weakness 3: [Description]
🎯 **Discovery Question:** "[Question that surfaces this pain]"
🎯 **Risk Question:** "What happens when [gap scenario]?"

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

## 5. OBJECTION HANDLING

| They Say | You Say |
|----------|---------|
| "They're cheaper" | "[Value-based reframe with TCO calculation — e.g., 'When you factor in hidden costs like... our customers typically save 30%']" |
| "They're the market leader" | "[Innovation velocity argument — e.g., 'That was true 3 years ago. Here's what's changed...']" |
| "We already use them" | "[Migration success story — e.g., 'Acme switched and reduced their workflow time by 40%']" |
| "[Feature X] is better" | "[Roadmap + compensating advantage — e.g., 'That's on our H1 roadmap, and in the meantime we uniquely offer...']" |

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

## 6. WIN/LOSS TRACKING

| Metric | Current Q | Target |
|--------|-----------|--------|
| Win Rate vs Them | [X%] | [Y%] |
| Avg Deal Size | [$X] | [$Y] |
| Top Win Reason | [Reason] | — |
| Top Loss Reason | [Reason] | — |

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

## 7. POSITIONING STATEMENT

**Elevator Pitch vs [Competitor]:**
> "[One sentence that frames the choice around our unique strength]"

**Proof Points:**
- [Analyst quote or ranking]
- [Customer logo + measurable result]
- [Performance benchmark]
- [Review site rating]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

## 8. RECENT INTEL

| Date | What Changed | Impact |
|------|-------------|--------|
| [Date] | [Product launch / pricing change / funding] | [High/Med/Low] |
| [Date] | [Leadership change / acquisition] | [High/Med/Low] |
| [Date] | [Market expansion / strategy shift] | [High/Med/Low] |

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
```

---

## Tips

- Update this battle card **at least quarterly**
- Share with sales team via your CRM or Slack
- Track win rate before and after battle card deployment

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🚀 **Automate your battle cards** — [FollowEngine](https://followengine.com) detects competitor changes in real time so your battle cards are always current.

*Template by [FollowEngine](https://followengine.com) — Free to use, attribution appreciated.*