# Competitor Analysis Template

> A comprehensive fill-in-the-blank framework for analyzing any competitor.

---

## Part 1: Company Profile

```
COMPANY PROFILE: [Competitor Name]
═══════════════════════════════════════

BASICS
├── Founded: [Year]
├── HQ: [City, Country]
├── Employees: [#] | Trend: [Growing / Stable / Declining]
├── Funding: [$XXM total | Latest: Series X, $XXM]
├── Investors: [List key investors]
├── Revenue (est.): [$XXM] | Source: [Crunchbase, Owler, earnings call]
├── Customers: [#] | Notable: [Name key customers]
├── Website: [competitor.com]

LEADERSHIP
├── CEO/Founder: [Name] | Background: [Brief]
├── CPO: [Name] | Previous: [Company]
├── CMO: [Name]
├── CRO/VP Sales: [Name]
├── CTO: [Name]
├── Recent Notable Hires: [Name, role, previous company]

STRATEGY
├── Mission/Vision: [Public statement]
├── Target Market: [Enterprise / SMB / Mid-market | Verticals]
├── ICP: [Describe ideal customer profile]
├── GTM Strategy: [PLG / Sales-led / Channel / Hybrid]
├── Key Partnerships: [Name + nature of partnership]
└── Recent Strategic Moves: [M&A, market entry, product pivot]
```

---

## Part 2: Product Intelligence

### 2.1 Product Overview

| Dimension | Details | Source |
|-----------|---------|--------|
| Core Product | [Description] | [Website, G2] |
| Product Category | [e.g., CRM, Design Tool, CI Platform] | — |
| Key Differentiators | [1. 2. 3.] | [Marketing pages] |
| Technology Stack | [Known technologies] | [BuiltWith, Wappalyzer] |
| API / Integrations | [# of integrations, key ones] | [Docs, marketplace] |
| Mobile App | [iOS: X.X★ | Android: X.X★] | [App Store, Play Store] |

### 2.2 Feature Comparison Matrix

| Feature Category | Our Product | [Competitor] | Gap Analysis |
|-----------------|-------------|--------------|--------------|
| **[Category A]** | | | |
| Feature 1 | [✅/⚠️/❌] | [✅/⚠️/❌] | [Our advantage / Their edge] |
| Feature 2 | [✅/⚠️/❌] | [✅/⚠️/❌] | [Our advantage / Their edge] |
| **[Category B]** | | | |
| Feature 3 | [✅/⚠️/❌] | [✅/⚠️/❌] | [Our advantage / Their edge] |
| Feature 4 | [✅/⚠️/❌] | [✅/⚠️/❌] | [Our advantage / Their edge] |
| **[Category C]** | | | |
| Feature 5 | [✅/⚠️/❌] | [✅/⚠️/❌] | [Our advantage / Their edge] |
| Feature 6 | [✅/⚠️/❌] | [✅/⚠️/❌] | [Our advantage / Their edge] |

✅ = Full support | ⚠️ = Partial/limited | ❌ = Not available

### 2.3 Release Cadence

| Metric | Value |
|--------|-------|
| Release frequency | [e.g., Weekly, Bi-weekly, Monthly] |
| Last major release | [Date + version] |
| Changelog transparency | [Public / Private / None] |
| Open source contributions | [GitHub activity level] |

---

## Part 3: Pricing Intelligence

| Tier | Price | Users | Key Features | Notes |
|------|-------|-------|-------------|-------|
| Free | [$0/mo] | [#] | [List] | [Limitations] |
| Starter | [$XX/mo] | [#] | [List] | [Who it's for] |
| Growth/Pro | [$XX/mo] | [#] | [List] | [Most popular] |
| Enterprise | [Custom] | [Unlimited] | [Everything] | [Minimum commit] |

**Pricing Notes:**
- Discount patterns: [Observed discount range, triggers]
- Hidden costs: [Implementation, onboarding, add-ons]
- Contract terms: [Annual only, month-to-month, auto-renewal]
- Freemium strategy: [Yes/No, what's free]

---

## Part 4: Market Position

### 4.1 Review Sentiment

| Platform | Rating | # Reviews | Top Praise | Top Complaint |
|----------|--------|-----------|------------|---------------|
| G2 | [X.X/5.0] | [#] | [Theme] | [Theme] |
| TrustRadius | [X.X/10] | [#] | [Theme] | [Theme] |
| Capterra | [X.X/5.0] | [#] | [Theme] | [Theme] |
| App Store | [X.X/5.0] | [#] | [Theme] | [Theme] |
| Reddit/Twitter | [Sentiment] | — | [Theme] | [Theme] |

### 4.2 Market Presence

| Dimension | Assessment | Evidence |
|-----------|-----------|----------|
| Brand Awareness | [High / Med / Low] | [Social followers, search volume] |
| Content Marketing | [Strong / Moderate / Weak] | [Blog frequency, quality] |
| Events/PR | [Active / Occasional / None] | [Recent events, press mentions] |
| Community | [Strong / Building / None] | [Forum, Slack, Discord activity] |
| Analyst Relations | [Gartner MQ position, Forrester Wave] | [Reports] |

---

## Part 5: SWOT Analysis

```
STRENGTHS                          WEAKNESSES
──────────────────────────────────────────────
1. [Strength]                      1. [Weakness]
2. [Strength]                      2. [Weakness]
3. [Strength]                      3. [Weakness]

OPPORTUNITIES                      THREATS
──────────────────────────────────────────────
1. [Market opportunity]            1. [Threat to us]
2. [Trend to exploit]              2. [Their counter-moves]
3. [Partnership potential]         3. [Market shift risk]
```

---

## Part 6: Strategic Implications

| Finding | Our Response | Owner | Timeline |
|---------|-------------|-------|----------|
| [Key insight 1] | [Action] | [Name] | [Q?] |
| [Key insight 2] | [Action] | [Name] | [Q?] |
| [Key insight 3] | [Action] | [Name] | [Q?] |

---

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