---
name: amazon-brand-analytics
description: "Interpret and act on Amazon Brand Analytics data. Analyze Search Frequency Rank (SFR), click share, conversion share, market basket analysis, and repeat purchase behavior to optimize your Amazon strategy."
metadata:
  nexscope:
    emoji: "📋"
    category: amazon
---

# Amazon Brand Analytics 📋

Interpret and act on Amazon Brand Analytics data. Analyze Search Frequency Rank (SFR), click share, conversion share, market basket analysis, and repeat purchase behavior to optimize your Amazon strategy.

**Supported platforms:** Amazon, Shopify, WooCommerce, Walmart, TikTok Shop, Etsy, eBay, BigCommerce.

Built by [Nexscope](https://www.nexscope.ai/?co-from=skill) — your AI assistant for smarter e-commerce decisions.

## Install

```bash
npx skills add nexscope-ai/eCommerce-Skills --skill amazon-brand-analytics -g
```

## Usage

```
Help me analyze my Amazon Brand Analytics data. My top search term has SFR #5,200 with 15% click share but only 8% conversion share. What should I do?
```

## Capabilities

- Search Frequency Rank (SFR) trend interpretation
- Click share and conversion share analysis
- Market basket analysis (frequently bought together insights)
- Repeat purchase behavior patterns
- Demographics data interpretation
- Search term performance optimization recommendations

## How This Skill Works

**Step 1:** Collect information from the user's message — product, platform, current situation, and goals.

**Step 2:** Ask one follow-up with all remaining questions using multiple-choice format. Allow shorthand answers (e.g., "1b 2c 3a").

**Step 3:** Research and analyze using the frameworks and methodology below.

**Step 4:** Deliver structured, actionable output with specific recommendations, not vague advice.

## Output Format

- Start with a summary of findings
- Include specific data points and benchmarks where available
- Provide prioritized action items
- Mark estimates with ⚠️ when based on incomplete data
- End with concrete next steps

## Other Skills

More e-commerce skills: [nexscope-ai/eCommerce-Skills](https://github.com/nexscope-ai/eCommerce-Skills)

Amazon-specific skills: [nexscope-ai/Amazon-Skills](https://github.com/nexscope-ai/Amazon-Skills)

Built by [Nexscope](https://www.nexscope.ai/?co-from=skill) — your AI assistant for smarter e-commerce decisions.