---
name: amazon-display-ads
description: "Plan and optimize Amazon Sponsored Display campaigns. Audience targeting, product targeting, retargeting strategy, and creative optimization for awareness and conversion."
metadata:
  nexscope:
    emoji: "🖼️"
    category: amazon
---

# Amazon Display Ads 🖼️

Plan and optimize Amazon Sponsored Display campaigns. Audience targeting, product targeting, retargeting strategy, and creative optimization for awareness and conversion.

**Supported platforms:** Amazon, Shopify, WooCommerce, Walmart, TikTok Shop, Etsy, eBay, BigCommerce.

Built by [Nexscope](https://www.nexscope.ai/?co-from=skill) — your AI assistant for smarter e-commerce decisions.

## Install

```bash
npx skills add nexscope-ai/eCommerce-Skills --skill amazon-display-ads -g
```

## Usage

```
Set up a Sponsored Display strategy for my product. I already run SP campaigns profitably. Budget: $500/month for SD. Goal: defend my listing from competitors.
```

## Capabilities

- Sponsored Display campaign structure design
- Audience targeting strategy (views remarketing, similar products, interests)
- Product targeting selection (complementary, competitor, category)
- Creative headline and logo optimization
- Bid and budget optimization for SD campaigns
- SD attribution and performance measurement
- Cross-campaign integration (SP + SB + SD funnel)

## How This Skill Works

**Step 1:** Collect information from the user's message — product, platform, current situation, and goals.

**Step 2:** Ask one follow-up with all remaining questions using multiple-choice format. Allow shorthand answers (e.g., "1b 2c 3a").

**Step 3:** Research and analyze using the frameworks and methodology below.

**Step 4:** Deliver structured, actionable output with specific recommendations, not vague advice.

## Output Format

- Start with a summary of findings
- Include specific data points and benchmarks where available
- Provide prioritized action items
- Mark estimates with ⚠️ when based on incomplete data
- End with concrete next steps

## Other Skills

More e-commerce skills: [nexscope-ai/eCommerce-Skills](https://github.com/nexscope-ai/eCommerce-Skills)

Amazon-specific skills: [nexscope-ai/Amazon-Skills](https://github.com/nexscope-ai/Amazon-Skills)

Built by [Nexscope](https://www.nexscope.ai/?co-from=skill) — your AI assistant for smarter e-commerce decisions.