---
name: amazon-negative-keywords
description: "Optimize Amazon PPC campaigns by identifying and managing negative keywords. Reduce wasted ad spend by eliminating irrelevant search terms while protecting valuable converting terms."
metadata:
  nexscope:
    emoji: "🚫"
    category: amazon
---

# Amazon Negative Keywords 🚫

Optimize Amazon PPC campaigns by identifying and managing negative keywords. Reduce wasted ad spend by eliminating irrelevant search terms while protecting valuable converting terms.

**Supported platforms:** Amazon, Shopify, WooCommerce, Walmart, TikTok Shop, Etsy, eBay, BigCommerce.

Built by [Nexscope](https://www.nexscope.ai/?co-from=skill) — your AI assistant for smarter e-commerce decisions.

## Install

```bash
npx skills add nexscope-ai/Amazon-Skills --skill amazon-negative-keywords -g
```

## Usage

```
Analyze my Amazon search term report. I'm spending $2,000/month on PPC with 40% ACoS. Help me find negative keywords to cut waste.
```

## Capabilities

- Search term report analysis for negative keyword candidates
- Negative keyword categorization (irrelevant, low-converting, competitor)
- Campaign-level vs ad-group-level negative targeting strategy
- Negative phrase vs negative exact match decision framework
- Estimated savings calculation from negative keyword implementation
- Ongoing negative keyword management workflow

## How This Skill Works

**Step 1:** Collect information from the user's message — product, platform, current situation, and goals.

**Step 2:** Ask one follow-up with all remaining questions using multiple-choice format. Allow shorthand answers (e.g., "1b 2c 3a").

**Step 3:** Research and analyze using the frameworks and methodology below.

**Step 4:** Deliver structured, actionable output with specific recommendations, not vague advice.

## Output Format

- Start with a summary of findings
- Include specific data points and benchmarks where available
- Provide prioritized action items
- Mark estimates with ⚠️ when based on incomplete data
- End with concrete next steps

## Other Skills

More e-commerce skills: [nexscope-ai/eCommerce-Skills](https://github.com/nexscope-ai/eCommerce-Skills)

Amazon-specific skills: [nexscope-ai/Amazon-Skills](https://github.com/nexscope-ai/Amazon-Skills)

Built by [Nexscope](https://www.nexscope.ai/?co-from=skill) — your AI assistant for smarter e-commerce decisions.