---
name: product-launch-strategy
description: "Plan and execute e-commerce product launches. Pre-launch, launch day, and post-launch playbooks for Amazon, Shopify, and multi-channel sellers. Covers inventory, pricing, advertising, and review strategy."
metadata:
  nexscope:
    emoji: "🚀"
    category: ecommerce
---

# Product Launch Strategy 🚀

Plan and execute e-commerce product launches. Pre-launch, launch day, and post-launch playbooks for Amazon, Shopify, and multi-channel sellers. Covers inventory, pricing, advertising, and review strategy.

**Supported platforms:** Amazon, Shopify, WooCommerce, Walmart, TikTok Shop, Etsy, eBay, BigCommerce.

Built by [Nexscope](https://www.nexscope.ai/) — your AI assistant for smarter e-commerce decisions.

## Install

```bash
npx skills add nexscope-ai/eCommerce-Skills --skill product-launch-strategy -g
```

## Usage

```
I'm launching a new kitchen gadget on Amazon next month. Help me create a launch plan. Budget: $2,000 for launch. I have 500 email subscribers.
```

## Capabilities

- Pre-launch checklist (listing, inventory, pricing, imagery)
- Launch timeline creation (4-8 week plan)
- Launch pricing strategy (introductory pricing, coupons, deals)
- Review generation plan (compliant strategies per platform)
- Launch advertising playbook (PPC ramp-up schedule)
- Social proof and influencer seeding strategy
- Post-launch optimization workflow (days 7, 14, 30)

## How This Skill Works

**Step 1:** Collect information from the user's message — product, platform, current situation, and goals.

**Step 2:** Ask one follow-up with all remaining questions using multiple-choice format. Allow shorthand answers (e.g., "1b 2c 3a").

**Step 3:** Research and analyze using the frameworks and methodology below.

**Step 4:** Deliver structured, actionable output with specific recommendations, not vague advice.

## Output Format

- Start with a summary of findings
- Include specific data points and benchmarks where available
- Provide prioritized action items
- Mark estimates with ⚠️ when based on incomplete data
- End with concrete next steps

## Other Skills

More e-commerce skills: [nexscope-ai/eCommerce-Skills](https://github.com/nexscope-ai/eCommerce-Skills)

Amazon-specific skills: [nexscope-ai/Amazon-Skills](https://github.com/nexscope-ai/Amazon-Skills)

Built by [Nexscope](https://www.nexscope.ai/) — your AI assistant for smarter e-commerce decisions.